Jane Ash Email & Phone Number

New York, Ny

Responsible for all research for U.S. News & World Report and USNews.com. Managed a budget of over one million dollars. Supervised and trained research analysts.Accomplishments included:• Working with syndicated research suppliers to fine-tune the data available about USNews.com visitors.• Questionnaire development and analysis of proprietary research surveys including studies to identify the psychographic profiles and behavior of USNews.com visitors and U.S. News/U.S. News Weekly readers; buyer demographics for various U.S. News Guidebooks; and a subscriber study for Radar magazine.• Working with advertisers on proprietary ad effectiveness surveys U.S. News conducted for them.• Developing discussion guides for focus groups targeting U.S. News consumers and advertising industry personnel.• Creating U.S. News Executive edition; determining the distribution and developing a prototype of the edition; and maintaining and updating prototypes for other demographic editions.• Working with sales and marketing staffs to best utilize syndicated databases such as @Plan, NetView, MRI, Mendelsohn, Mars, IntelliQuest, J.D. Power and proprietary surveys as part of the sales effort.• Training sales department in the use of AdRelevance to track prospective and existing advertisers’ Internet campaigns.• Conducting training to teach new sales staff members to utilize, interpret and understand a variety of research resources and materials.Positions held: Consultant; Associate Research Director; and Market Research Director

New York, Ny

Responsible for all aspects of research for Family Circle and McCall’s magazines as well as various corporate research projects. Supervised and trained three analysts. Accomplishments included:• Creating and presenting presentations combining primary, syndicated and secondary research to clients and sales staff.• Creating primary research surveys for sales and editorial. Responsible for questionnaire development, interpretation and creation of final report.• Creating customized presentations and support materials in conjunction with Marketing Department.• Establishing close working relationship with sales staff to develop new, competitive approaches to selling developmental and mature categories.• Developing marketing sales tactics and strategies against competitive publications.• Prototyping demographic editions and special interest publications.• Analyzing effectiveness of special circulation programs.• Conducting training process for new sales staff members.• Working with varied syndicated studies such as MRI, Simmons, Yankelovich Monitor, Roper Reports and HealthFocus.

New York Ny

Responsible for all research for Entrepreneur, Business Start-Ups, Entrepreneur’s Home Office and Entrepreneur International magazines. Oversaw an annual budget of $200,000.Accomplishments included:• Creating primary research surveys for sales, editorial and corporate departments.• Refining small office/home office data to maintain Entrepreneur’s position as the authority on the SOHO market.• Developing and implementing research projects as value added for advertisers.• Analyzing and competitively positioning Entrepreneur’s circulation trends.• Creating competitive Sales Development system to target potential growth accounts.• Creating customized support materials.• Developing and disseminating MRI prototype for Business Start-Ups.• Working with ancillary products departments to define and target potential consumers.• Working extensively with MRI, IMS, CMR, IDC/Link and all major suppliers.

New York, Ny

Created Research Department for magazine. Responsible for all phases of market research during magazine's growth from 350,000 to 600,000 circulation. Served as liaison between circulation and advertising sales.Accomplishments included:• Developing and implementing competitive Sales Development system.• Designing, implementing and interpreting all proprietary research surveys.• Determining marketing sales tactics and strategies against publications and media.• Customizing subscriber list for targeted advertiser mailings.• Establishing agency and client contact at senior levels.• Purchasing, analyzing and utilizing studies such as MRI, Mendelsohn, J.D. Power, Polk Matchmaker, Claritas and Myers Reports.• Creating and justifying a Mirabella prototype for syndicated studies.

New York, Ny

Responsibilities included:• Primary study involvement, including questionnaire development, hand tabbing and analysis.• Utilizating and analyzing syndicated data (Simmons, MRI, Mendelsohn, VALS and J.D. Power).• Assisting with preparation for press conference for "Americans & Their Money", an annual report on Americans' attitudes about their personal finances.• Designing computer graphics for sales presentations.• Serving as Reader Service Manager.Positions held: Marketing Assistant and Associate Marketing Director

Bachelor Of Arts (Ba)

Mha, Health Administration