Jane Olson Email & Phone Number

Peoria, Illinois, United States

Peoria, Illinois, United States

Peoria, IL

• Coordinated content creation for rock breaking manufacturer’s informational product kiosk at ConExpo, create training guide for sales representatives and presented to trade show booth staff
• Perform website audits and competitor research to develop social media content, manage social media and paid advertising campaigns via Google Ads, Facebook Business Manager and LinkedIn Campaign Manager
• Onboard and set up the SharpSpring platform including contact management, list segmentation, URL tracking, workflows, DRIP email programs with effective calls to action and personalization as necessary and report on.
• Create client website utilizing the HubSpot platform, which included template customizations, all content population, search engine optimization (SEO), proofing and testing
• Outline, copywrite and design emails; strategically map out workflows for marketing automation campaigns to drive marketing qualified leads through the sales funnel to ascertain sales qualified leads

• Use Google Analytics to research user engagement on Hensley Industries website to map out a more intuitive and customer-friendly user experience for their new WordPress website, and improve SEO
• Planned and coordinated Telsmith and Breaker Technology’s booth at MineExpo, which included booth graphics, videos, developing and executing a VIP program and working with trade show vendors to secure required booth.
• Reviewed the rules and guidelines for the CAN-SPAM Act and GDPR law in order to implement proper form, consent and data tracking processes for client websites to be in compliance
• Managed and organized the project to revamp a 600+ page product specification manual and product line brochures for Hensley Industries
• Trained new hires on office standards and procedures, shared knowledge and experience to help team members grow

- Processed and managed sales rep orders by communicating directly with the client, internal design team and printers- Assisted with coordination of 70+ construction dealer open house/rodeo events across North America, and assisted in executing a major competitive event at ConExpo.- Began managing content and billing for on-hold messaging and digital.

- Communicated with outside sales team to gather assets for bi-weekly direct mail postcard print runs with up to 22 individual dealer layouts- Assisted Account Managers; utilized QuickBooks to enter project and accounting data- Developed invoice, purchase order and co-op submission templates to streamline the billing process