Jane Hooper Email and Phone Number
Media relations / public relations / business strategy executive specializing in media relations; helping organizations to identify and tell their stories, aligning with mission and business goals. at
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Regional Office of Sustainable Tourism
Jane Hooper's Location
Elizabethtown, New York, United States, United States
Jane Hooper's Contact Details
Jane Hooper work email
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Jane Hooper phone numbers
About Jane Hooper
Public relations and marketing professional with experience in all aspects of marketing & communications. Background includes: media relations, corporate communications, strategic & business planning, corporate identity programs, integrated marketing programs, branding initiatives, copy writing, advertising, social media, website content, fundraising and event planning.Business background includes business, strategic planning; along with integrated marketing and communications initiative development to support business initiatives and goals.
Jane Hooper's Current Company Details
Regional Office Of Sustainable Tourism
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Media relations / public relations / business strategy executive specializing in media relations; helping organizations to identify and tell their stories, aligning with mission and business goals.
Jane Hooper Work Experience Details
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Communications ManagerRegional Office Of Sustainable Tourism Feb 2022 - PresentLake Placid, New York, United StatesDevelops and manages communications efforts, including media relations, for the upstate NY counties and villages supported by the Regional Office of Sustainable Tourism. Works with travel writers, social media influencers, producers, journalists and other writers who specialize in travel to pitch story ideas, share background information and ensure that key messages are conveyed in stories that may result.Works with regional media to share information about the Regional Office of Sustainable Tourism and its efforts in the Adirondacks related to visitation, community development, sustainability, workforce and other social issues facing the region.
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Community Relations ManagerHudson Headwaters Health Network May 2019 - Dec 2021Queensbury NyDevelops and enacts community relations plan and media relations initiatives for 21-site, regional primary care health network, covering 7,500 square miles. Works with marketing and business strategy teams to align marketing initiatives with business goals. Works to ensure integrated messaging supports goals throughout all community-facing campaigns, including media relations activities, events, and sponsorships.Responsible for $1.2 million worth of advertising equivalency in 2020; $850k to date (Jan.-Sept. 2021).Transitioned from in-person to remote work environment (March 2020), including weekly team meetings, department meetings, media interviews and events.Brought together 2 chambers of commerce, along with physicians from 3 healthcare organizations for a virtual event/media conference regarding COVID vaccines (May 2021).• Serves as member of marketing team which oversees an annual budget of $1.5 million. • Integrates media relations activities, sponsorships, events, and public relations initiatives with overarching marketing campaigns.• Maintains well-established relationships with local, regional, and national media to present company information and proactively pitch story ideas. Works to ensure that information presented is aligned with network strategy and goals.• Advocates to ensure that company information/position is included within reporting about health care, business, technology and other industries.• Plans for and manages sensitive issues, while preserving and enhancing organizational reputation.• Act as organization spokesperson and/or provides information to leadership, health care providers and administrative staff, ensuring that appropriate subject matter experts are prepared to speak with media representatives. • Plans, organizes, and manages events, including grand openings, groundbreakings, and announcements; both virtual and in-person.• Manages sponsorship of community events; identifies opportunities for strategic sponsorships.
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Brand & Marketing ManagerSun Community News & Printing Jun 2018 - Mar 2019Elizabethtown NyDevelops and enacts marketing plans and communication initiatives for local, community-based newspaper and printing business. Responsibilities include media relations, key message development, campaign development, research, providing counsel to publisher regarding business plans and strategies, social media campaigns. Serves as member of leadership team. -
Director Of Marketing And Community RelationsElizabethtown Community Hospital Sep 2009 - Apr 2018Elizabethtown, NyResponsible for all aspect of marketing at the hospital, offers advice and counsel to the president and senior management team in regard to marketing, business strategy, public opinion and media relations; develops the organizations strategic plan; serves as hospital spokesperson.• Creates, directs and manages the marketing and public relations function including marketing plan development, media relations activities, advertising, corporate communications, corporate identity; brochure development; newsletter development.• Serves as the spokesperson for the hospital in regard to feature story development and supporting interviews, within news stories and during crisis situations.• Aligns and integrates the marketing function with the hospital’s strategic plan, financial and clinical objectives.• Writes hospital strategic plan; community service plan and other strategic & reporting documents; along with all corporate communication vehicles (brochures, newsletters, etc.); contributes to certificate of need applications by providing research, community statistics and narrative in regard to the hospital and its services.• Manages the development function of the organization including special project fundraising and capital campaigns, along with ongoing donations to Elizabethtown Community Hospital; serves as auxiliary liaison (fundraising group).• Manages event coordination at the hospital; special events; community health lectures and screenings; annual golf tournament.• Directs and manages the social media function of the hospital including its facebook page, Twitter account and website• Maintains relationships with television and print reporters, magazine editors and Associated Press writers. -
Freelance WriterPress Republican / North Country Scene 2007 - 2009Freelance writer of experience-based feature stories and articles. Stories included information about the Lake Champlain quadricentennial celebration, sailboat racing with the Plattsburgh Sailing Club and various Adirondack adventures. Offered story ideas & suggestions, researched the information, wrote, edited, and supplied photography to accompany the stories.
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Director, Public RelationsAdworkshop / Inphorm Public Relations Apr 2002 - Oct 2006Lake Placid, New YorkWorked with a variety of organizations to plan, direct and manage media relations efforts to garner favorable media attention and story placement in publications that were best suited to the organizations’ target markets. Created strategic marketing communications plans and crafted dynamic and engaging messages and content on behalf of clients, including the Adirondack Regional Tourism Council, The Adirondack Museum, Cooperstown / Otsego County Tourism and the F.X. Matt Brewing Company. Resulting stories appeared in a number of northeast dailies; as well as in national media including USA Today and papers from Maine to Hawaii. Magazine coverage in a variety of travel publications and family-oriented publications was extensive.• Created and enacted public relations plans for clients.• Developed and utilized key messages to ensure that clients’ desired messages were consistently communicated to writers, and ultimately, to the public. • Developed itineraries for travel writers and business writers; prepared background information to assist with story development.• Worked with a number of travel writers for newspapers, travel magazines and the Associated Press to arrange highly targeted visits for travel writers. Offered significant background messages that included key messages for writers to use within their stories. • Efforts resulted in stories being placed in local and regional publications, consumer travel magazines and national media outlets including: New York Times, Today Show and USA Today; along with many stories picked up and distributed by the Associated Press.
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OwnerAll Your Kitchen Needs Feb 1997 - Jul 2001Nepean, OntarioPlanned and implemented the development of a kitchen-specialty retail store in Ottawa. • Researched and wrote business plan, and secured financing to establish the business. • Managed all aspects of the business including: purchasing, merchandising, accounts payable, computer inventory system, staffing, marketing and public relations, in addition to the day-to-day operations. • Contributed to a weekly newspaper column and TV segment.
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Project CoordinatorPigeon Branding + Design 1995 - 1997Oakville, OntarioServed as the liaison between account executives and design staff; ensuring that projects were completed on time and within budget. Coordinated the transfer of design filed and mock-ups to clients. Managed the intake and execution of just-in-time design projects with minimal packaging alterations. Also provided copywriting and proofreading services, when required.Managed account coordination for a number of clients including: Pillsbury, Kraft Canada, Dr. Scholl, Labatt, Danone, and Purina. -
Project CoordinatorKaro Design Sep 1993 - May 1995Managed the logistics and implementation of newly-designed corporate identity programs. Clients included: Fairmont Hotels (Canada Pacific Hotels), Air Canada, Labatt, Molson, Liquor Control Board of Ontario; as well as many other private and Crown corporations.
Jane Hooper Skills
Public Relations
Media Relations
Fundraising
Event Planning
Social Media Marketing
Marketing Communications
Press Releases
Event Management
Strategic Planning
Healthcare
Community Development
Advertising
Strategic Communications
Social Media
Marketing
Small Business Marketing
Freelance Writing
Integrated Marketing Communications Planning
Sponsorship
Integrated Marketing
Writing
Tourism
Annual Campaign
Business Planning
Copywriting
Corporate Communications
Marketing Strategy
Editing
Journalism
Facebook
Creative Writing
Business Strategy
Storytelling
Publications
Strategic Media Relations
Jane Hooper Education Details
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Communications & Administration -
The Fundraising School: University Of Indiana School Of PhilanthropyCertificate Of Fund Raising Management
Frequently Asked Questions about Jane Hooper
What company does Jane Hooper work for?
Jane Hooper works for Regional Office Of Sustainable Tourism
What is Jane Hooper's role at the current company?
Jane Hooper's current role is Media relations / public relations / business strategy executive specializing in media relations; helping organizations to identify and tell their stories, aligning with mission and business goals..
What is Jane Hooper's email address?
Jane Hooper's email address is jh****@****hhn.org
What is Jane Hooper's direct phone number?
Jane Hooper's direct phone number is +151887*****
What schools did Jane Hooper attend?
Jane Hooper attended Brock University, The Fundraising School: University Of Indiana School Of Philanthropy.
What skills is Jane Hooper known for?
Jane Hooper has skills like Public Relations, Media Relations, Fundraising, Event Planning, Social Media Marketing, Marketing Communications, Press Releases, Event Management, Strategic Planning, Healthcare, Community Development, Advertising.
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Jane Hooper
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Jane Hooper
Business Analyst And Outreach Specialist. I Find Great Companies And Find Them Great Products And Services They Could Use To Improve Their Operations.Melville, Ny1ippbx.com
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