Reward based positive dog training and walking services

Marketing coordinator for children’s hospice.

Animal welfare consultant helping companies in fashion and food to develop policies on animal welfare, advising on the best way to show integrity and credentials in sourcing animal products.Skills:• Raising a company's standards in ethical sourcing of animal products• Assisting a company to raise their profile in ethical sourcing• Informing and assisting with challenges being faced• Writing policies for internal communications• Assisting with communications for consumers• Preparation of applications for entry in Industry Awards• Staff training in new policies and how to communicate with customers

Marketing and Communications• My key aim was to raise the profile of the RSPCA GBA by increasing the number and calibre of companies entering the awards. I increased the size of the companies entering the awards, working with, e.g. George at Asda, ASOS, Virgin Trains, and Sainsbury’s. I wrote and implemented the annual strategy, working with key internal and external stakeholders. • I carried out insight project work with businesses to create effective promotional materials, developed and managed a website for the business audience www.rspcagoodbusinessawards.com, produced the guidelines and entry forms and managed the entry process from creative launch PR and communications through to post awards publicity. This included Facebook and Twitter activity.• I developed consumer campaigns using a mix of traditional and digital communications with a call to action to raise awareness of animal welfare issues. I secured an in-kind partnership for three years with the Independent to support the People’s Choice Supermarket Award increasing voters year on year to 14,000.• I created a consumer brochure, Good Things, to highlight the achievements of the winning businesses which was distributed through the Guardian. I then developed this into an online lifestyle website www.goodthings.org.uk and produced consumer digital campaigns to drive traffic to this on conjunction with Facebook activity.Project Management• As manager I was responsible for the planning and delivery of the whole programme. This involved communications with the project team, liaising with all departments internally for briefings, resource requirements, reviews and to set deadlines to ensure each element was delivered to time and within budget. • I coordinated and evaluated all elements of the strategy and was successful in increasing the numbers of entries whilst achieving a 60% reduction in spend over five years.

• Managed a team of four people and was responsible for the growth of the membership of the IW Chamber of Commerce and IW Lottery.• Overall responsibility for all marketing across the Group including website development, PR, marketing materials and outside events and exhibitions. Managing editor for Chamber monthly magazine.• Event managed the prestigious IWCCTI Business Awards for Excellence, and set up and managed Chamber Cowes Week Summer Ball. Both events were in profit year on year.

Responsible for devising and implementing company marketing strategy to increase passenger numbers on small, unique train operating company. Developed new products and promotions in conjunction with other transport providers.