Jane Muller Email & Phone Number

Ivins, Utah

Effecthope.Org

Led the communications and fundraising team through a challenging post re-brand phase of the organization's development. Facilitated the creation of a brand position statement and external messaging. Restructured to meet organizational needs, and leverage the skills of existing staff. Introduced new tactical approaches for the purpose of improving donor relations and retaining a rapidly shrinking base. Developed and successfully launched a retail acquisition channel. Spearheaded operational… Show more Led the communications and fundraising team through a challenging post re-brand phase of the organization's development. Facilitated the creation of a brand position statement and external messaging. Restructured to meet organizational needs, and leverage the skills of existing staff. Introduced new tactical approaches for the purpose of improving donor relations and retaining a rapidly shrinking base. Developed and successfully launched a retail acquisition channel. Spearheaded operational improvements that resulted in increased efficiency. Participated as a member of the senior leadership team in strategic and operational decisions. Show less

Ontarionature.Org

Led an experienced team of eight marketing, communications and development professionals to achieve strategic and operating plan commitments. Fostered a fast-paced, innovative environment that resulted in new sources of revenue via corporate partnerships. Implemented process improvements that resulted in increased operational efficiency. Developed donor engagement and cultivation strategies that lifted response rates, average gift amounts and reduced the cost per dollar raised. Leveraged… Show more Led an experienced team of eight marketing, communications and development professionals to achieve strategic and operating plan commitments. Fostered a fast-paced, innovative environment that resulted in new sources of revenue via corporate partnerships. Implemented process improvements that resulted in increased operational efficiency. Developed donor engagement and cultivation strategies that lifted response rates, average gift amounts and reduced the cost per dollar raised. Leveraged earned media opportunities for overall brand awareness lift. Participated in operational and strategic decisions. Show less

Mississauga

Designed and implemented insight driven brand strategies, with a view to grow brand value and revenue. Provided brand leadership and support to +400 employees and partners, during a time of organizational and cultural transition.

Led a team of PR professionals to realize annual goals. Designed and implemented measurable PR programs that engaged audiences and increased national brand awareness.

Mississauga, Ontario

Led a cross-functional team of sales and marketing professionals, agency and media partners in the planning, development and execution of integrated acquisition and retention marketing campaigns. With creative strategies and a robust roster of tactics led the delivery of annual acquisition fundraising goals through three channels; integrated campaigns, face-to-face and retail. Doubled face-to-face channel acquisition rates.

- Co-branded promotion of consumer brands- Integrated marketing campaigns targeted to government sector- New product marketing in support of national sales force- PR and new product launches for three product divisions- Software sales representative in a highly competitive environment

Liberal Studies

Social Media Strategist Certification

Direct Marketing Certification

Integrated Branding

Education record

Corporate Communications Certification

Education record

Advanced marketing skills development