Jane Wang Email & Phone Number

As a data-driven problem solver with a passion for turning data and analytics into action, I bring extensive experience in supporting diverse areas including consumer marketing, audience insight and targeting, user personalization and engagement, intent targeting and content recommendation, product and content strategyThroughout my career, I have leveraged my strong ability to leverage data from various sources, apply advanced analytics, and develop actionable solutions to drive business growth. I excel in converting high-level business objectives into executable projects and have a track record of success in project development, testing, and implementation.As both a leader and an individual contributor, I maintain a hands-on approach to data analysis, model development, and data solution building. My practical, open-minded, and collaborative approach allows me to effectively lead analytics team, work with cross-functional groups, provide analytical expertise to stakeholders, and translate technical results to various audiences. I am committed to continuously refining my business acumen and technical skills to deliver impactful results for business growth.Expertise and Skills− Technical skills and business acumen, Telling stories embedded within the data, Explaining complex topics to non-technical audiences, Cross-functional teamwork; Mentoring and managing staff, Intellectual curiosity, research, and innovation.− Customer Acquisition and Retention, Audience Targeting and Engagement, Customer Profiling and Segmentation, Marketing and Measurement, Personalization and Recommendation, Intent Targeting, Experiment Design, Data Strategies and Solutions, Data Structure and Features, Database Enhancement and Integration. − Predictive Modeling and Machine Learning (Regression, Decision Trees, Clustering, Classification), Marketing Mix Modeling, Persona Development, NLP, Recommendation Systems, Visualization.− Python, SQL, SAS, Snowflake, Teradata, Google Analytics, BigQuery, Looker, AWS (S3, SageMaker, Redshift), Tableau, MS Office, Jira Confluence, Bitbucket, Agile/Scrum.− Data: Customer online/offline behavior, Order history, Click-stream, Product, Campaign, Survey, 3rd party demographic and lifestyle, Identity Graph, Content, Taxonomy.

Listed skills include Online Advertising, Direct Marketing, Customer Acquisition, Database Marketing, and 13 others.