Jane Armour Email & Phone Number

Edinburgh, Scotland, United Kingdom

St. Andrews, Scotland, United Kingdom

Temporary project based work in Ecommerce and Marketing

Scotland, United Kingdom

Responsible for the development and execution of both Marketing and Ecommerce strategy for this exciting new cosmetics brand with responsibilities including PR, social media, website CRO & UX, brand management, digital marketing and influencer marketing activity.- Responsible for the creative direction of the brand including all content creation supporting ecommerce, digital advertising and ATL activity - Create and develop new product opportunities with our suppliers based on user behaviour and sales data resulting in 2 recent sell-out limited edition ranges, creating mood boards to identify the customer and direct packaging development- Propose cross channel promotional plans for key trading periods based on product margin and sales targets, including all website optimisation and digital advertising activation- Manage and grow the D2C eCommerce websites across global markets, focusing on improvements in usability and brand perception, increasing ATV, content quality, conversion and repeat purchase rates

Glasgow, United Kingdom

Marketing and Ecommerce lead for this fast-growing SME Travel Brand with an international presence. Responsible for leading strategy in eCommerce, brand relations, email marketing, press and influencer marketing, media partnerships and advertising, all brand creative direction and content direction/creation. Involvement in social advertising strategy. Sole responsibility for driving the marketing strategy to help grow the business worldwide, entry into new territories and sales channels as well as leading a team of marketing professionals in the delivery of promotional and seasonal campaigns.

Sole responsibility for driving growth and digital business transformation for this outdoor clothing and equipment retailer.Managed a team of eCommerce and development staff Works with senior staff to make business initiatives come to life online driving both conversion and engagementCovers strategy online for 4 fascias of the businessResponsible for e-commerce logistics and customer services, streamlining processes, and working on efficiency across the functionCreates daily email marketing campaigns as well and refining and improving the triggered email programme that retargets lapsed customersWorks closely with popular outdoor brands to deliver their messages through the Tiso website and drive brand awareness for their products with our customersRuns social media advertisingManages and directs external agencies in PPC and SEO informing them of business trade and key areas of focusReports to CEO on performance results and project status within multi-channel Design and updates banners and landing pages across the site

- Sole responsibility for the strategy and growth of the Slaters digital proposition- Development and launch of mobile site- Project management of large scale site and company initiatives such as click and collect service and site redesign- Managment of 2 in house web assistants plus external suppliers of SEO and Development- Working with Magneto Platform- Styling, art direction, model selection and photographer selection for Slaters online photoshoots and campaign imagery- Design and build of online content such as look books and email marketing - Liaising with internal departments to effectively trade the Slaters site and increase sales- Increase brand awareness through digital channels such as organic search and digital advertising

- Design of online content in line with collection launches such as look books, e brochures and email marketing materials- Maintenance of onsite banners and artworks in order to trade key trends and promotions- Working with the Venda platform to maintain site categories- Style and manage photoshoots for online content when needed