Jane White Email and Phone Number

Member of St Modwen Homes Management board Responsible for development and implementation of compelling customer strategy, delivering a trusted and consistent end to end customer experience.Key accountabilities - Strategic Direction/Voice of the customer- Customer Insight & Brand Development- Customer Experience delivery & culture- Marketing & Digital- Leadership of the Marketing & Customer Service teams

Led and managed the Customer Marketing Communication and Customer Services teams for Vision Express. A major national Opticians with 585 stores located in the UK and Eire Responsible for strategic development and delivery of customer communication and engagement including - Customer data management- Marketing & data systems transformation - Full customer journey CRM programme, acquisition & retention - Customer communication management - National and local campaigns & Visual Merchandising - Customer and In-store experience - In bound Customer Services contact centre Key Projects ⁃ Business owner and led the definition, development and implementation of customer and marketing data transformation programme including marketing automation systems, customer hub, SAP Hybris marketing campaign management, SAP Mobile Email/SMS - Developed and implemented through the line promotions & campaigns strategy including creative development, campaign forecast & tracking and store engagement tools to drive volume and footfall- Management of the Customer Service inbound contact centre, managing over 400,000 inbound contacts via 3 helplines, email and social channels - Led the development & implementation of dedicated Contact Centre management system and re organisation- Management and strategic development of CRM programme including Email, DM and SMS to 10m active database - Marketing lead for acquisition and rebranding of 210 Tesco Opticians stores to Vision Express. Programme included pre acquisition planning through CMA process, brand development, store design, marketing campaigns, rebrand, integration of a 6m customer database and all customer communication - Marketing & customer services lead for GDPR data protection regulations

My role was to create, develop and lead a new customer & digital marketing function to provide B2B and B2C brand management, customer marketing, digital marketing and product marketing function in a highly operational led business. I led the implementation of a channel marketing strategy and communications programme including ABL, PR, events, sponsorship, marketing, digital marketing, ecommerce, SEO, PPC, social media and sales tools to ensure a differentiated targeted and effective marketing approach for each core channel.Aggregate Industries is an over £1bn turnover quarrying and construction company operating in the UK and Northern Europe. With over 350 sites in the UK and a diverse product range from a simple Bradstone paving slab for your garden through to being the major supplier of aggregates, asphalt and concrete to some of the UK largest construction projects in the 2012 London Olympics.www.aggregate.comwww.bradstone.comwww.concrete2you.com

Created and managed a new B2B marketing communications function incorporating marketing, digital marketing, internal communications and events management to provide marketing expertise for all WRAP programmes to deliver behavioural change.I led the development and implementation of a B2B marketing communications strategy including digital, PR, advertising, direct mail, e marketing, sponsorship, partnerships and events for the construction, retail, local authority and SME/Third sector programmes. I managed a team of 18 people including marketing, marketing services, digital marketing and events teams. WRAP ( Waste & resources action programme) is a government funded delivery body responsible for helping individuals and business recycle more and waste less.

Managed and led the development of a central marketing function for the David Wilson Homes and Barratt Homes brands to ensure the creation of true brands in a highly undifferentiated market to drive search visits and sales. I was responsible for £6m + marketing budget to develop a communications strategy for all customer journey communications including online, digital, PR and national and regional press. I managed the relaunch of Barratt Homes brand in Sept 07 including a brand identity which is still used at their developments in 2014 and a new national £2.5m + TV , national press, online and radio campaign, the first time Barratt Homes had advertised on TV since the famous helicopter adverts of the 1970's.

Managed the offer development, strategic brand management and marketing communications of major pub brands including Ember Inns and Sizzling Pub Co.I was responsible for all aspects of that brand proposition including internal and external design templates, menu developments, drinks portfolio, pricing strategy and service/atmosphere management. Alongside this I also led the development and implementation of the internal and external communications of the pub brands including national and regional advertising, events led promotions, trade and consumer PR and new pub openings.

I developed and implemented the strategic brand and offer development plan for the Chef & Brewer and Homespreads family dining brands. My role including the implementation of the offer and marketing strategy including the food & drinks offer, trade and consumer PR, advertising, sales promotion, new pub openings and challenged sites.

I was responsible for the development and implementation of all consumer and trade advertising for this major UK tourist attraction, including the development and implementation of a £1m national TV, press and radio campaign.