Jane Chung Email & Phone Number

United States

New York City Metropolitan Area

Port Washington, New York, United States

• Manage planning and execution of monthly social calendar for Facebook, Instagram, TikTok, and YouTube around new/existing marketing campaigns to grow social following (Instagram +41%, Facebook +47% average YoY)
• Conceptualize, film, and edit engaging video content for organic/paid social, e-commerce, and retail for product launches and marketing campaigns
• Oversee photoshoots in collaboration with Creative Team by developing mood boards and shot lists, by overseeing overall execution, and by leading wardrobe and prop styling
• Regularly monitor and report to Chief Marketing Officer on content performance of owned digital channels to improve brand designated KPIs and propose initiatives to drive traffic including the development of new channels
• Collaborate with E-Comm, Product Marketing, and Product Development teams to deliver brand objectives and product education across new product launches and site promotions
• Work closely with Head of E-Comm & Growth Marketing to deliver new collection assets on site and in paid media

Port Washington, New York, United States

• Managed, monitored, and executed day-to-day social media posting (Facebook, Instagram, Pinterest, YouTube)
• Utilize brand voice when creating copy for social media captions and communicating with audience
• Grew social following (Instagram 129% and Facebook 131% over 21 months) with innovative content to build engagement-rich community
• Initiated and implemented development of Instagram Story/Reels strategy to enhance customer engagement and education
• Planned and executed the production of original photo and video content for use across all platforms (social, e-commerce, and retail)
• Worked closely with Product Development and Product Marketing teams to ensure proper education of products

Port Washington, New York, United States

• Supported sales efforts by resolving customer inquiries and assessing customer needs
• Tracked and reported on customer insights gleaned through social and email inquiries to translate them into actionable opportunities
• Collaborated with E-Comm team to produce SEO-optimized site copy for product descriptions, email newsletters, promotional assets, and loyalty programs to support brand voice and image
• Liaised with Korean HQ to acquire marketing assets and educational material for product launches

Busan, South Korea

• Implemented lesson plans for students ranging from kindergarten to middle school
• Instructed English language classes in listening, speaking, reading, writing, debating