Jane Collins Email & Phone Number

Toronto, Canada Area

• Responsible for directing the global PR strategy for Shaftesbury’s priority titles and corporate brand strategy in both the domestic and international markets

Toronto, Canada Area

• Responsible for developing RFP's and new client campaign strategies
• Oversaw the preparation, review and management of large-scale client pitches and presentations
• Prepared and reviewed valuation analysis and oversaw the development of complex financial models and databases
• Managed large roster of talent and developed unique promotional strategies
• Led client meetings, client events and new business presentations
• Interviewed and hired prospective new employees

Toronto, Ontario, Canada

Director of Experiential Marketing for the Chevrolet business at Momentum Worldwide, within the McCann Worldgroup.

Los Angeles / Toronto

• Marigold PR
• HYPE PR
• Entertainment One

Toronto, Canada Area

• Led a team of 18 in developing and executing strategic publicity and talent relations campaigns in order to connect audiences to all of the CBC’s brands
• Built CBC’s in-house publicity department from the ground up (PR was previously outsourced to a 3rd party agency) – identified objectives and assembled, trained and managed the team
• Directed press junkets, photo shoots, press conferences, media tours, red carpets, annual Upfronts events
• Strategized talent opportunities and managed high-profile relationships, including Maggie Gyllenhaal (The Honourable Woman), Cuba Gooding Jr. (Book of Negroes), Catherine O’Hara (Schitt’s Creek), Eugene Levy (Schitt’s.
• Managed the digital PR unit, CBC Connects, and drove innovation through branded digital content production
• Implemented overarching social media strategies and engagement opportunities across the CBC, with content that supported and promoted all of the CBC's priority properties

Toronto, Canada Area

• Managed a team of 11, and led the publicity strategy across all platforms for all national CBC programs and network events
• Worked collaboratively with creative, marketing, production, social media and digital producers to ensure brand message was consistent
• Maintained strong relationships with media to effectively position CBC in the Canadian media landscape and to drive coverage
• Developed key messages for talent and provided media training
• Helped drive the publicity strategy for marquee Canadian red carpet events such as the Canadian Screen Awards, the Canadian Country Music Awards, and The Scotiabank Giller Prize
• Developed the publicity strategy for the 2014 Sochi Winter Olympics, which helped CBC deliver the most-watched Olympic Games in Canadian history

Toronto, Canada Area

• Developed and managed strategic publicity initiatives for CBC Television’s Unscripted programming, CBC Radio 2, CBC Radio 3, and CBC Music
• Led strategic and innovative publicity campaigns, which contributed to strong audience growth, continued industry leadership, and national viewer engagement
• Directed the external PR agency of record (Veritas) in each market, and oversaw campaign process from briefing through to post-analysis
• Contributed to overall CBC talent strategy by leveraging key talent from all genres for promotion, outreach, and profile building opportunities

Toronto, Canada Area

Unit Publicist for George Stroumboulopoulos Tonight, Dragons' Den, Steven and Chris, Best Recipes Ever, and studio-based live events and specials.

History Television, National Geographic Channel, BBC CANADA, Global Reality Channel

Factual Specialty Channels, Global News

Post Graduate Diploma, Public Relations

Ba, Political Science