Jane Maber (Nee Cryer) Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

I was responsible for delivering exploratory and capability building projects for clients in central and local government, the higher education sector and the banking sector. This involved using agile techniques to help clients understand service user needs, their key service aims and challenges and how to move forward. The work was varied and ranged from project delivery and workshop facilitation, to delivering user research and client training. Expertise areas included delivering major change associated with embedding new services; service design, development and marketing; and developing measurement frameworks. I also supported development of the team’s sales strategy - identifying and building relationships in key sectors and supporting bid writing and pitching.The role came to an end due to a restructure of the agency.

London Area, United Kingdom

I was accountable for making sure that the Stroke Association's people (staff and volunteers) experienced the charity as a place they can connect, create impact and thrive in line with our shared values. As part of the transition to a new operating model, I gained senior buy-in for a transformational approach to culture change that encouraged a positive view of our people (Theory Y) and enabled us to sense and respond to the unpredictable nature of our environment. I built momentum through partnering with with teams to explore cultural challenges as well as a creative comms and engagement approach - one that inspires curiosity and two-way dialogue within the organisation, including online content, experiment design workshops, an online festival and ‘ask anything’ sessions. We very quickly observed change, particularly around the approach to strategy design, and collaboration and coaching behaviours.I ensured effective and compliant change communications through the restructure consultation, seeing a 5% point increase in year on year people engagement score and a 22% point increase in ‘welcoming change’ score. As part of this change, I built a new People Experience function, creating conditions for the team to thrive as role models and a visible and credible go-to source of expertise in a matter of months. I oversaw and coached the team to design and deliver effective internal communications, the equality, diversity and inclusion strategy and the volunteering strategy.

London, United Kingdom

I led on increasing awareness and engagement with our charity in order to grow our income and support more people affected by stroke to rebuild their lives. This involved overseeing ongoing brand development as well as brand marketing. I led a cross-functional team to secure investment for, develop and deliver our award-winning Rebuilding Lives integrated campaign, which included brand awareness, engagement and direct response/fundraising strands across the full mix of channels. I delivered a refresh of our brand strategy, architecture, visual identity and tone of voice; driving organisational change to embed a values-led culture. My team built capability across the organisation, coaching and advising teams on how to deliver a coherent, brand-led audience experience through their work (eg content strategy, product development, HR policies etc) to support brand growth and enable the charity to deliver its strategic goals.

London, United Kingdom

I was the central lead for marketing support services to consumers, commissioners and healthcare professionals. During my time here, I built and embedded a new services marketing function and implemented a new content management process. Responsibilities included managing the services marketing team, ensuring consistent and effective brand use in collateral, supporting service delivery teams to market their services and developing campaigns for national flagship services.

South Kensington

I was the lead on all external marketing and communications activity. During my time at ICON, I developed the company's first brand strategy, guidelines and marketing plan, and managed the subsequent website redesign. Responsibilities included coaching colleagues to use the brand consistently, producing on and offline marketing content for projects (design and copywriting), producing monthly consultants’ e-newsletters and organising the annual consultant engagement event.

Royal Free Hospital

Responsible for the organisation and delivery of 24 UK-wide data collection events involving:- Promotion and invitation to study participants- Logistics- Management of a 5-person team

Guy'S Campus

Responsible for:- Departmental internal communications- Website maintenance - Coordination of research funding applications including: advising on appropriate funding streams and assisting with the development of research budgets

Newmarket

Bsc (Hons) Biology With A Year In Europe, First Class Honours

Activities and Societies: Horse riding, trampolining

Professional Certificate In Marketing

Erasmus Year, Biology

Studied various Biology modules on both the Licence 3 and Master 1 programmes in French and completed a three month research project at Le.