Media hyper-consumption. Influencer culture. Undifferentiated noise. Now more than ever, amplifying your brand voice is key.It’s time for a little help. And not from your AI app, either.Help from real people with real aptitude. People who get to know your organization, unique value proposition, and the context they both live in. People who tune in to your needs, understand your constituents, and can transform that knowledge into content that resonates.✅ Dunbar Communications delivers.Here, you work directly with 𝗝𝗮𝗻𝗲 𝗗𝘂𝗻𝗯𝗮𝗿—a seasoned, versatile writer with the following expertise:𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀Education • Health care • Hospitals • Information technology • Nonprofits • Public administration • Recreation • Religious & civic organizations • Retail • Social services • Transportation𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀Content marketing • Digital ads • Email marketing • Event marketing • Partner, retail, & VAR • SEO marketing • Social media • Omnichannel𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗔𝗿𝗲𝗮𝘀Aging • Alumni & donor relations • Caregiving • Consumer behavior • Education • Heath & wellness • Human interest • Medicare & Medicaid • Mission-driven organizations • Public benefits • Public policy • SaaS • Sports & recreation • Tech • Transportation𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀Communications strategy • Copywriting • Copyediting • Digital copy • Long-form copy • Short-form copy • Blog posts • Direct response copywriting • Email campaigns • Ghostwriting • Impact stories • Integrated marketing campaigns • Journal reviews • Magazine articles • Newsletter writing • Organic search • Paid search • Press releases • SEO optimization • Success stories • Video scripts • Website copy • Whitepapers"𝘑𝘢𝘯𝘦 𝘪𝘴 𝘢 𝘸𝘳𝘪𝘵𝘦𝘳 𝘸𝘪𝘵𝘩 𝘪𝘯𝘵𝘦𝘨𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺. 𝘚𝘩𝘦 𝘭𝘪𝘴𝘵𝘦𝘯𝘴 𝘵𝘰 𝘩𝘦𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴! 𝘐𝘵'𝘴 𝘵𝘩𝘢𝘵 𝘴𝘪𝘮𝘱𝘭𝘦."I'm ready to listen to you.𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸: jane@dunbarcommunications.com | 802.338.1077

How do you effectively communicate the true human impact of your work?You show it. You tell the story. And you do it in a way that donors and volunteers respond to.As Spencer Group's chief copywriter, I did just that: writing compelling print and digital newsletters, fundraising appeals, magazine articles, and more for international nonprofit and independent school clients.I also was responsible for developing the brand voice for Salesian Missions, one of our largest accounts, in close collaboration with its internal team. I ghostwrote donor communications, including fundraising appeals, video scripts, and editorials, for four different directors.You may view a full complement of my work at:⁣　▪️salesianmissions.org/about-us/news-publications/world-bulletin/⁣⁣　 ➡️ All content in all issues appearing at this link through Fall 2024⁣　▪️salesianmissions.org/about-us/news-publications/salesian-magazine/⁣　 ➡️ All content in all issues appearing at this link through Summer / Fall 2024⁣　▪️salesianmissions.org/about-us/news-publications/news-room/mission-news/⁣　 ➡️ With few exceptions, all articles published between August 2013 and October 2024

I planned and executed Membership and Annual Appeal campaigns, including associated cultivation and acknowledgement processes; worked with the Executive Director and the Board to coordinate special one-time campaigns including capital campaigns; developed and managed the annual grant writing process, including writing proposals and cultivating new sources; conceived of, developed, and managed fundraising events; and served as the chief communicator: spreading Local Motion’s message through digital and print media; public relations pitches; and more. Responsible for weaving an awareness of, and welcoming diverse communities, throughout all development and communications activities and events.

• Responsible for the strategic direction and tactical oversight for the entire organization’s comprehensive communications and marketing programs• Oversaw all internal and external messaging efforts – including, but not limited to, Board and CEO communications; marketing content; fundraising appeals; media inquiries, press releases and story pitches; and crisis communications• Acted as the senior communications agent, media relations chief, and marketing and brand management lead • Led the organization’s efforts to adopt and roll out a new brand• Directed the design and production of the organization’s web site in accordance with best practices and brand standards• Executed the organization’s comprehensive social media strategy• Managed committee volunteers to ensure meaningful engagement with the organization and the community • Served as a key member of the organization’s Leadership Team • Acted as the de-facto grant writer during a vacancy period in the development office

Wrote and edited major fundraising communications for a broad cross-section of higher education, healthcare, and other non-profit clients* Consulted with these clients to develop effective fundraising and communication strategies based on industry trends* Worked directly with the CEO to develop new business opportunities in both the non- and for-profit sectors

As the first marketing manager for then-startup company Jetboil, Inc., I was responsible for all strategic and tactical marketing activities for the organization (channel and consumer).* Prepared and executed Jetboil's first-ever marketing plan* Coordinated with over 400 retail partners and external sales force to ensure consistent store-level product merchandising and messaging* Guided development of 2005 point-of-purchase program for over 1,000 retail sites* Researched the feasibility of, and championed the entry into, new vertical markets for 2005 & 2006. Advised attendance at SHOT show, which-in concert with targeted PR and collateral-led to successful introduction of Jetboil stove to the hunting & fishing market* Successfully orchestrated the product launch of most recent Jetboil accessory, including packaging, direct mail campaign, Web & PR messaging, and industry introduction-garnering "T-shirt of the Year" kudos from industry blog The Piton* Initiated and supervised two market research studies to determine feasibility of new product line development and launch* Conceptualized, wrote and directed a Jetboil video, resulting in a prestigious European industry award for the Jetboil stove* Liaised with external public relations firm to most effectively leverage company and product news* Managed external graphic design firm to ensure unswerving look & feel of all Jetboil packaging, collateral, POP materials and Web presence* Coordinated with 12 international distributors to ensure consistent representation of Jetboil products across the globe* In cooperation with US retailers, designed, implemented and managed ground-breaking consumer Test Drive program, resulting in a 40% sell-through rate* Managed the strategy, logistics and budget of three simultaneous industry trade shows

Director of Marketing, PR and Development* Planned and administered annual marketing budget for parent healthcare corporation and nine subsidiaries* Developed and implemented marketing objectives for these entities, ensuring alignment with strategic plan and positioning VRH as the care provider of choice for all Sullivan County residents* Initiated and enforced the use of previously non-existent corporate brand* Launched new hospital advertising campaign (print, radio and television) from concept through placement recommendations* Guided development of new organization Web strategy, integrating cutting edge technologies to ensure positive patient, physician and staff interaction and customer satisfaction* Researched, wrote and reported on over $1,000,000 of community benefits activities to the state attorney general* Developed and implemented internal and external public relations strategy* Liaised among Board of Directors, physicians, staff and community to bolster support-both emotional and financial-for the VRH mission* Chaired hospital's Customer Service Committee to facilitate attainment of aggressive patient satisfaction goals

At Tally Systems, Inc. (purchased by Novell in 2005), I:* Managed activities of up to three departmental employees and numerous outside contractors* Developed and executed all aspects of corporate marketing and branding activities, including product packaging and collateral, Web content and delivery, banner advertising, trade shows and product launches* Analyzed industry trends and end-user feedback to determine most effective marketing messages and strategies* Wrote, edited and managed production of external marketing communications, including (but not limited to) quarterly corporate newsletter, product sheets, white papers, direct mail campaigns and e-zines* Coordinated with Director of Public Relations to leverage product messages and create pertinent case studies* Headed committee to set objectives for and design new corporate Web site* Captained the strategy, logistics and budget of at least four major industry trade shows per year, including booth design and signage, staff training and on-site show management* Developed high-end presentations for various trade show audiences * Enforced integrity of corporate brand, internally and externally* Integrated Solution Selling principles into corporate marketing initiatives * Coordinated with Sales, Product Management, Information Systems and other departments to ensure top-quality marketing product; communicated project objectives and results* Met quarterly department objectives* Participated in development of annual marketing budget

In this role at Tally Systems, purchased by Novell in 2005, I:* Wrote and edited content for all asset management related materials, including newsletter articles, product collateral and e-zines* Steered quarterly newsletter production* Oversaw direct mail campaigns, including concept development, logistics, sales communication and project tracking* Spearheaded a variety of international marketing initiatives, including print advertising, IDM campaigns, newsletters and product collateral* Coordinated trade show logistics and staffed booth as needed

* Designed and implemented two one-semester courses in effective college writing across a broad spectrum* Met twice weekly with 15 students to discuss issues and techniques, and to facilitate workshop sessions* Tailored instruction according to individual need during weekly student conferences* Evaluated student portfolios at semester's end; assigned course grades

* Wrote, designed and distributed class mailings* Assisted in event planning and staffing* Spearheaded special projects* Handled class accounts payable and receivable