Content Strategy & PR consultancy.

I led a global team of creatives to produce award-winning and innovative content in partnership with some of the world's leading brands.

Content and branding strategy for startups including financial services company Boring Money, helping launch Visible! a service for women to better understand pensions, savings and investments. I also worked closely with founder Marie-Laure Prevost to create messaging and packaging for her healthy fermented snack brand called Fermenti (fermenti.co.uk).

Senior editorial lead for Times Travel, Times Money Mentor & Times Enterprise Network working closely with the the travel, personal finance and Times Enterprise Network editors to grow their audience and increase audience engagement.

Responsibility for creating world-class and award-winning content strategies and the content itself for partnerships with retail, automotive, banks/financial services, charities, travel companies and many more. We create award-winning content across print, online and social media and specialise in business & finance, lifestyle, luxury, STEM and sport.I direct the content from idea to execution and delivery, managing the commissioning, sub-editing, design/motion graphics, picture, video, project management and production teams.I also spear-head product innovation, pitching and management strategy.

I run my own multi-media consultancy specialising in editorial and communications direction for digital, TV and print.I have done consultancy for MSL, Gravity Road, Bauer, Hearst, Associated Newspapers and charities including Working Families.

As Executive Content Director at Bauer Media my role was to create and implement the editorial and commercial editorial strategy for eight brands from Grazia and The Debrief to Empire and Closer across all their platforms.My role was hybrid - working on pure editorial content, but also working on commercial partnerships.I created and oversaw the brands’ editorial strategies, from talent-spotting and directing their editors, to making sure they had their strongest covers and content in the market.For example, I made sure Grazia had talked-about campaigns, heat magazine had the biggest celebrity stories and Empire worked successfully with the Hollywood studios to create award-winning print and digital content.I also worked with in-house content agency Adventure and Bauer’s advertising teams to create exciting and talked about campaigns for clients and have also pitched for and won high-profile contract publishing business.I can launch digital channels/products or new publications; strategise, pitch and execute branded content; recruit and manage talent/writers/social media experts/video creators and run multi-million pound (or much smaller!) budgets.I thrive in a fast-paced environment coming up with compelling, talked-about content campaigns and ideas across digital and print and enjoy managing and motivating a team of people. I have built teams, led editorial restructures and implemented new working practises.

I was responsible for creating and leading the vision of Britain's biggest female-skewed channel, including its digital/social media output, marketing and scheduling strategy. Introduced British comedy to the channel, new home-grown drama and new international talent including Rihanna. Grew the Sky Living audience by 6 per cent. Plus I was Head of Digital for the Sky Entertainment channels including spear-heading the relaunch of Sky Living and Sky Arts online.

Saturday Editor of Britain's biggest selling newspaper, editing the paper regularly. Plus oversaw the features content including election coverage, human interest, celebrity, fashion, health and women's pages. Conceived and launched a new Saturday TV magazine called Buzz, to appeal to a young female demographic which brought in new premium advertising revenue.

Conceived and launched Fabulous magazine (print and digital) - an award-winning weekly celebrity and fashion magazine/website which has been an editorial and commercial success and is now part of The Sun. It won Supplement of the Year at the Press Awards two years running.I also deputised for the editor, editing the paper in the editor's absence.

I launched Closer the first hybrid celebrity and real life weekly, taking it from zero to 600,000 in less than four years. Won seven awards including Editor of the Year at the British Society of Magazine Editor Awards in 2004 and Editor of the Year at the Periodical Publishers Association Awards in 2005 and Editor of the Year at the Periodical Publishers Association in 2005..

Number three on the top-selling Sunday newspaper with particular responsibility for features and lifestyle content. Spear-headed the paper's 9/11 coverage.

Ran the features, lifestyle and fashion department of Scotland's biggest newspaper.

Senior executive overseeing features, arts, fashion and comment at Scotland's respected broadsheet.

Editor the women's section, wrote features and my own column.

Celebrity interviewer and features writer for one of Britain's biggest newspapers.

Wrote features and news stories for an eclectic mix of publications including the Sunday Telegraph, Daily Mirror, Just Seventeen, Woman and New Woman.

Commissioned real life stories for popular women's weekly.

Wrote human interest features for popular women's weekly magazine.

News, features and crime reporter for local paper.

Wrote and shifted for the Daily Mail and edited the women's section of Cherwell.