Marketing Content Manager
CurrentContent Planning• Maintain a regular content calendar in coordination with global team• Proactively understand what is top of mind with our target audiences and develop content and commentary on those topics• Implement strategic content campaigns surrounding relevant events and speaking opportunitiesContent Distribution• Manage the distribution of content by executing emails, landing pages, webinars, and organic and paid social media• Coordinate with internal departments… Show more Content Planning• Maintain a regular content calendar in coordination with global team• Proactively understand what is top of mind with our target audiences and develop content and commentary on those topics• Implement strategic content campaigns surrounding relevant events and speaking opportunitiesContent Distribution• Manage the distribution of content by executing emails, landing pages, webinars, and organic and paid social media• Coordinate with internal departments to execute all elements of campaigns and distribution including design, marketing operations, and Merchant Cantos Campaign Tracking and Measuring• Run campaign wash-ups after every campaign to understand how the campaign performed and what lessons were learned that can be applied to future campaigns• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs• Collect and use data to inform new campaigns and the evaluation of existing campaignsMetrics• Campaign spend and ROI• Leads generated from integrated campaigns• Value created from external event participation Show less