Janelle Coffey Email & Phone Number

Grand Rapids, Michigan

Grand Rapids, Mi

Led the account management team for a full service marketing communications and advertising agency with responsibility for project managers and account leads. Served on agency leadership team. Directly managed client relationships for contract furniture manufacturer and multi-level marketing organization.

Holland, Michigan

• Served as team leader for achieving clients' strategic objectives• Primary point of contact for clients’ senior leadership

Kalamazoo, Mi

Led agency activities for iconic Kellogg brands in the US and Canada, including Pop-Tarts, Frosted Flakes, Froot Loops, Frosted Mini Wheats, Rice Krispies, and Krave.Led activities and services for a primarily digital advertising agency, including digital strategy, social media efforts, web site design and development, video, and online media (digital display ad) executions. Utilized key insights to ensure communication efforts were tailored to target audiences, and collaborated with analytic teams on program evaluation. Fostered lasting relationships with clients and partners. Results:• Effectively led one of client’s most successful programs, and maintained level of performance over 2 ½ years assigned to the brand • Served as the overall program lead for a six-agency team• Collaborated with traditional advertising, media communications, public relations, experiential, and shopper marketing agencies, as well as vendor partners to guarantee strategic alignment and program continuity across marketing disciplines• Exceeded 20% account growth• Teamed with agency leadership to establish and communicate internal budgeting and billing processes

Kalamazoo, Michigan

Led agency activities for iconic Kellogg brands in the US and Canada, including Pop-Tarts, Frosted Flakes, Froot Loops, Frosted Mini Wheats, Rice Krispies, and Krave.

Kalamazoo, Michigan Area

Managed overall agency marketing activity for accounts such as Kellogg’s Pop-Tarts, Froot Loops, Apple Jacks, Corn Pops, Frosted Flakes; Heinz Ketchup; and Beaumont Hospitals.

Holland, Michigan

Responsible for customer relationship marketing, including owner and prospect events, email marketing campaigns and special mailings. Managed event planning and trade show participation. Maintained internet website and dealer portal. Developed web strategy. Administered corporate public relations initiatives. Participated in dealer training programs and sales meetings.

Holland, Michigan

Managed marketing and sales support for software development firm. Conceptualized and wrote communications materials, including brochures and presentations. Developed user-friendly promotional websites and contribute to design and copy for customer web portals. Provided technological training for staff of partner companies. Served as project manager. Supported business development efforts through trade show involvement. Developed customer service plan.

Holland, Michigan

Managed public relations, marketing, and advertising efforts in North and South America. Led corporate communications program. Worked with media to secure story placements, increasing media placements over 50%. Researched and wrote public relations, technical and corporate communication information. Managed development of all communications materials, such as catalogs, brochures, ads and other printed materials. Coordinated product promotion with sales staff. Administrated trade show initiatives, including booth designs, floor plans and collateral materials for top industry trade shows. Maintained internet website. Coordinated company meetings.

Holland, Michigan

Responsible for public relations and marketing efforts, as well as internal communications programs. Organized and administrated annual and capital fundraising campaigns. Served on organizational leadership team.Results:• Developed departmental and organizational strategic planning processes• Increased annual fund campaign giving by 5% and number of donors by 36%• Exceeded $1.5 million capital campaign goal