Janelle Coffey Email and Phone Number
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An accomplished marketing communication professional with advertising agency, corporate, and non-profit experience. A strategic team leader with proficiency in creating integrated campaigns across media platforms. Skilled in discerning project requirements and communicating project needs to creative teams. Recognized by peers and direct reports for helping draw out the best in each team member. Builder of trusted partnerships, internally and externally.Areas of Expertise:Team leadership Budgeting and forecasting Strategic planningClient and vendor partnerships Social media and content marketing Project managementDigital marketing Integrated marketing executions Event planning and management
Ddm Marketing + Communications
View- Website:
- teamddm.com
- Employees:
- 73
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Account LeaderDdm Marketing + Communications May 2021 - Present
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Senior Marketing SpecialistPriority Health Jan 2020 - Apr 2021Grand Rapids, Michigan -
Director Of Account ServiceAuxiliary Mar 2016 - Nov 2019Grand Rapids, MiLed the account management team for a full service marketing communications and advertising agency with responsibility for project managers and account leads. Served on agency leadership team. Directly managed client relationships for contract furniture manufacturer and multi-level marketing organization.
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Director Of Client EngagementThe Image Group May 2015 - Mar 2016Holland, Michigan• Served as team leader for achieving clients' strategic objectives• Primary point of contact for clients’ senior leadership
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Director, Client EngagementVml Aug 2014 - May 2015Kalamazoo, MiLed agency activities for iconic Kellogg brands in the US and Canada, including Pop-Tarts, Frosted Flakes, Froot Loops, Frosted Mini Wheats, Rice Krispies, and Krave.Led activities and services for a primarily digital advertising agency, including digital strategy, social media efforts, web site design and development, video, and online media (digital display ad) executions. Utilized key insights to ensure communication efforts were tailored to target audiences, and collaborated with analytic teams on program evaluation. Fostered lasting relationships with clients and partners. Results:• Effectively led one of client’s most successful programs, and maintained level of performance over 2 ½ years assigned to the brand • Served as the overall program lead for a six-agency team• Collaborated with traditional advertising, media communications, public relations, experiential, and shopper marketing agencies, as well as vendor partners to guarantee strategic alignment and program continuity across marketing disciplines• Exceeded 20% account growth• Teamed with agency leadership to establish and communicate internal budgeting and billing processes -
Account DirectorVml Jan 2014 - Jul 2014Kalamazoo, MichiganLed agency activities for iconic Kellogg brands in the US and Canada, including Pop-Tarts, Frosted Flakes, Froot Loops, Frosted Mini Wheats, Rice Krispies, and Krave.
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Account SupervisorBiggs|Gilmore (Acquired By Vml) Jan 2009 - Dec 2013Kalamazoo, Michigan AreaManaged overall agency marketing activity for accounts such as Kellogg’s Pop-Tarts, Froot Loops, Apple Jacks, Corn Pops, Frosted Flakes; Heinz Ketchup; and Beaumont Hospitals.
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Marketing AdministratorTiara Yachts Sep 2007 - Nov 2008Holland, MichiganResponsible for customer relationship marketing, including owner and prospect events, email marketing campaigns and special mailings. Managed event planning and trade show participation. Maintained internet website and dealer portal. Developed web strategy. Administered corporate public relations initiatives. Participated in dealer training programs and sales meetings. -
Sales & Promotions ManagerCrayon Interface Sep 2006 - Apr 2007Holland, MichiganManaged marketing and sales support for software development firm. Conceptualized and wrote communications materials, including brochures and presentations. Developed user-friendly promotional websites and contribute to design and copy for customer web portals. Provided technological training for staff of partner companies. Served as project manager. Supported business development efforts through trade show involvement. Developed customer service plan. -
Communications SpecialistBig Dutchman 2003 - 2006Holland, MichiganManaged public relations, marketing, and advertising efforts in North and South America. Led corporate communications program. Worked with media to secure story placements, increasing media placements over 50%. Researched and wrote public relations, technical and corporate communication information. Managed development of all communications materials, such as catalogs, brochures, ads and other printed materials. Coordinated product promotion with sales staff. Administrated trade show initiatives, including booth designs, floor plans and collateral materials for top industry trade shows. Maintained internet website. Coordinated company meetings. -
Development And Public Relations CoordinatorResthaven Care Community 1999 - 2002Holland, MichiganResponsible for public relations and marketing efforts, as well as internal communications programs. Organized and administrated annual and capital fundraising campaigns. Served on organizational leadership team.Results:• Developed departmental and organizational strategic planning processes• Increased annual fund campaign giving by 5% and number of donors by 36%• Exceeded $1.5 million capital campaign goal
Janelle Coffey Skills
Janelle Coffey Education Details
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English Literature
Frequently Asked Questions about Janelle Coffey
What company does Janelle Coffey work for?
Janelle Coffey works for Ddm Marketing + Communications
What is Janelle Coffey's role at the current company?
Janelle Coffey's current role is Strategic marketing professional.
What is Janelle Coffey's email address?
Janelle Coffey's email address is ja****@****ast.net
What is Janelle Coffey's direct phone number?
Janelle Coffey's direct phone number is +161646*****
What schools did Janelle Coffey attend?
Janelle Coffey attended Hope College.
What are some of Janelle Coffey's interests?
Janelle Coffey has interest in Civil Rights And Social Action, Education, Arts And Culture, Environment.
What skills is Janelle Coffey known for?
Janelle Coffey has skills like Marketing Communications, Advertising, Digital Marketing, Marketing, Social Media Marketing, Integrated Marketing, Event Planning, Online Advertising, Account Management, Corporate Communications, Relationship Marketing, Public Relations.
Who are Janelle Coffey's colleagues?
Janelle Coffey's colleagues are Jewel Hainer, Jessie Marotte, Lisa Billingsley, Jenny Seavitt, Kadiatou Sidibé, Christa Savickas, Jessica Thivierge, Mba.
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Janelle Coffey
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