Janelle Gilbert Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

To understand, implement, and oversee processes that ensure the quality of work delivered to clients across Content, Campaigns, Paid Media, SEO, Social, and Analytics is up to VERB’s high standard of conversion-focused strategy and client-centric relationship management. I work with subject matter experts, team leads, and directors across the various marketing disciplines to ensure that every client receives top-notch results and service and that our approach is standardized and understood across the company. I oversee the work of Marketing Project Managers and collaborate with the Director of Project Delivery to ensure both sides of the company (tech and marketing) are connected and working toward a shared vision of delivery and quality.

Halifax, Nova Scotia, Canada

As an Integrated Accounts Strategist, I ensured high-level team communication, facilitating seamless project integration and flow. This position challenged me to blend soft skills with strategic thinking, enabling me to provide timely, valuable advice and pull in my subject matter experts for deeper analysis when needed. My responsibilities included maintaining effective team communication to guarantee the smooth integration and execution of projects and leveraging my strategic thinking and interpersonal skills to support team members and clients. A crucial part of my role involved understanding every facet of our projects, allowing me to make informed decisions about when to consult subject matter experts or directly offer client recommendations. Managing a diverse project portfolio of travel tourism clients, I ensured that each initiative was executed to the highest standards and aligned with client expectations.

Halifax, Nova Scotia

As a Project Manager, I successfully collaborated with the Director of Content Marketing to oversee a diverse portfolio of content marketing projects. My expertise in developing and implementing comprehensive marketing strategies for clients helped me craft effective social media campaigns, traditional marketing approaches, and public relations efforts. I quickly managed project schedules, timelines, and communications, keeping track of project status and providing regular updates to stakeholders. My hands-on approach allowed me to contribute directly to content creation, writing social media content, SEO content, blog posts, and more. I also managed various administrative tasks precisely and collaborated with other departments to ensure projects were completed on time. My confident and proactive approach helped me successfully manage all aspects of the projects under my purview.

Newfoundland And Labrador, Canada

Digital media management, maintaining digital media traffic growth, tracking digital media analytics.Website management, maintaining website traffic growth, managing of all website advertising, tracking Google Analytics. Print and digital advertising. Blogging and copywriting.

Newfoundland And Labrador, Canada

Digital media management, maintaining digital media traffic growth, tracking digital media analytics.Website management, maintaining website traffic growth, managing of all website advertising, tracking Google Analytics. Creation and delivery of all print and digital advertising. Creation and delivery of all collateral including proposals, flatsheets, annual visitors' guide and map, annual general report, trade show coordinates.Creation of 48 tourism blogs per year that appear on both Destination St. John's' website as well as the website for the province of Newfoundland & Labrador.Creation and distribution of six 30 sec videos per year showcasing the unique selling points of St. John's. Creation of e-newletters unique for Meetings & Incentive Travel, Leisure Travel and Sport Travel to be distributed three times/year.

Newfoundland And Labrador, Canada

Providing support to executive producers John Vatcher and Allan Hawco. ∙Records management ∙Schedule management ∙Travel arrangement and management ∙Communication liaison ∙Confidential material management ∙Expense management ∙Other duties as assigned

Bachelor Of Arts (Ba), English Language And Literature, General

Activities and Societies: CHMR, The Muse, Alumni Affairs, Distance Education & Learning TechnologiesNews reporter for campus radio.

Diploma, Communication And Media Studies

Activities and Societies: CHMR, The Muse, Alumni Affairs, Distance Education & Learning TechnologiesNews reporter for campus radio.