Janelle Morris Email & Phone Number

Ann Arbor, Mi

Responsible for driving customer demand through targeted marketing programs and the creation of content used to provide customer value. Create, implement and oversee internal and external communication programs that effectively describe and promote Pro-face and its products. Work with stakeholders throughout the organization to identify and generate valued and creative content to support the product lines. Support Sales and Channel with company events, product information, promotional items… Show more Responsible for driving customer demand through targeted marketing programs and the creation of content used to provide customer value. Create, implement and oversee internal and external communication programs that effectively describe and promote Pro-face and its products. Work with stakeholders throughout the organization to identify and generate valued and creative content to support the product lines. Support Sales and Channel with company events, product information, promotional items, advertising, corporate web site management, and various other tools to promote a positive selling experience and partnership. Managed, promoted, and executed multiple events across the US focused around supporting and educating our partners and customers. Oversee and direct Pro-face America’s marketing communications efforts including: media relations, channel engagement, campaign development, financial planning, and consumer engagement in the North American market and provide assistance with Pro-face global programs as requested. Show less

Responsible for managing media relationships and planning, including print advertising, web site SEO, PPC, Social Media, and other multiple marketing initiatives focused on increasing sales, online traffic, and building awareness of company brand.

My original position with Pro-face America focused mostly on managing the company web site using a combination of HTML, Flash, and the content management system. Recently, my position has expanded into media relations, which includes working with editors of focused trade journals, creating advertisements (online and print) managing SEO, as well as, monitoring and reporting on all aspects of advertising, web site metrics, and lead generation, while sticking to an outlined budget. This… Show more My original position with Pro-face America focused mostly on managing the company web site using a combination of HTML, Flash, and the content management system. Recently, my position has expanded into media relations, which includes working with editors of focused trade journals, creating advertisements (online and print) managing SEO, as well as, monitoring and reporting on all aspects of advertising, web site metrics, and lead generation, while sticking to an outlined budget. This responsibility lends to my overall objective, which is to help manage the company's branding initiatives through media and communication, from concept through implementation.Other projects include the creation and design management of advertising using Adobe InDesign, Flash, and PhotoShop. This consists of some internal graphic design, as well as working with outsourced talent. Increasing web site traffic through these advertisements as well as search engine marketing and Google Adword management. Show less

At Lowry Computer Products, I helped with web site online marketing, including SEO, corporate event planning, lead generation and reporting, as well as managing the web site using a combination of HTML and Zope.My main responsibilities included: communications to customers and vendors, competitive research, vendor co-operative advertising initiatives, and implementing company and subsidiary advertising plans. I also managed a yearly golf outing for customers and vendors which included… Show more At Lowry Computer Products, I helped with web site online marketing, including SEO, corporate event planning, lead generation and reporting, as well as managing the web site using a combination of HTML and Zope.My main responsibilities included: communications to customers and vendors, competitive research, vendor co-operative advertising initiatives, and implementing company and subsidiary advertising plans. I also managed a yearly golf outing for customers and vendors which included soliciting sponsorships, venue planning, and promotions. Show less

As a partner at SHE.SHE.SEO, I worked with clients to update their web site content, code, and format to accommodate and achieve their search engine visibility goals and objectives.This involved: meeting with clients, discussing their needs, working with their web site specialist, researching key phrases and how those terms outlined the company's business, and then incorporating those items into their company web site and search engine/Pay Per Click initiatives.Our goal was to… Show more As a partner at SHE.SHE.SEO, I worked with clients to update their web site content, code, and format to accommodate and achieve their search engine visibility goals and objectives.This involved: meeting with clients, discussing their needs, working with their web site specialist, researching key phrases and how those terms outlined the company's business, and then incorporating those items into their company web site and search engine/Pay Per Click initiatives.Our goal was to help the small business person take better advantage of the Internet and more specifically search engine marketing. Show less

Web site specialist focusing on client online advertising and SEO objectives to increase sales, lead generation, and maximum visibility.

Bachelor Of Science, Bus. Marketing

Multiple Software Applications

Classes in: InDesign CS3 Flash 8 Rich Content Action Script Crystal Reports HTML Dreamweaver PhotoShop

Web Site Infrastructure

Classes in: Web Site Architecture Information Design

Business

Project Management, Pass

Three day class working on developing Project Management Skills and techniques.