Jane Packer Email & Phone Number

San Francisco, Ca, Us

Redwood City, Ca, Us

San Francisco, California, Us

Created and implemented strategic communications plan in response toCOVID-19 pandemic with goal of engaging members, volunteers, media,and community stakeholders and in support of fundraising and positioningefforts to include launching community town hall series - "Equity Starts withAccess."Leads organizational story telling strategy during COVID-19 communicatingthe incredible impact of the Y during crisis in support of fundraising efforts.In collaboration with Culture and Climate team, leads internalcommunications strategy to include 3x week staff messages and monthlystaff town hall events.Serve on national marcom/equity cohort with the YMCA of the USA toidentify leading practices to enable local Ys to strengthen their articulationof inclusion and equity through impact stories.Works collaboratively and provide counsel to senior leadership on crisiscommunications, brand strategy, organizational positioning, and publicrelations.Leads robust department of marketing and communications professionalsto include creative, digital, and strategic teams.Serves as primary point of contact for all media relations.

San Francisco, California, Us

In collaboration with YMCA leaders and input from staff representing allaspects of the organization, developed brand positioning and strategy –“Here for Good.”Led efforts to launch revamped YSF membership model (aligning pricepoint and offerings) and financial assistance program to ensure the Y isaccessible to all communities served – “Membership for All.”Led membership acquisition and retention for fitness facilities includingoverall member satisfaction which resulted in significant growth inmembership units.Evaluated advertising and promotion programs for compatibility with publicrelations and member acquisition efforts.Implemented organization-wide translation program ensuring all externalcommunications is translated to meet the needs of all the communities weserve.

San Francisco, California, Us

In collaboration with Strategic Leadership Team, developed organizationalVision and aligning Strategic Plan.Devised optimal communications strategies to support all fundraisingefforts.Maintained, created, and published content for multiple websites and socialmedia platforms.Wrote and edited CEO materials (press statements, op-eds, briefingdocuments) and web content.Ensured YSF brand identity and graphic style was aligned throughoutorganization.Wrote press releases and media advisories.In partnership with volunteers, developed event strategy for inauguralfundraiser, Y for Youth.Curated content for organization's annual report.

San Francisco, California, Us

Built and executed comprehensive marketing strategy to attract newmembers to the Y.Launched brand revitalization for YSF, aligning all materials and graphicidentity with nationwide effort around branding.Developed and implemented communication strategies to support newbrand revitalization and aligned all communications with newly releasedvoice and messaging guide.

San Francisco, California, Us

Led organization-wide brand revitalization, to include new visual identityand messaging architectureLed rebuild of YSF website, coordinating efforts of 14 YMCAs throughoutSan Francisco, San Mateo, and Marin counties.Identified, developed, and evaluated marketing strategies based onknowledge of YSF's objectives and market trends.Compiled comprehensive program descriptions for YSF offerings thentranslated to targeted marketing campaigns.Built out comprehensive communications plan for YMCA branches andorganization at large.

San Francisco, California, Us

Analyzed performance of all marketing programs to identify bestopportunities for optimization.Promoted brand awareness through SEO optimization and attractive webdesign.Spearheaded creation of YSF social media content.Partnered with internal stakeholders to define marketing programrequirements.

San Francisco, California, Us

Designed PowerPoint presentations to communicate efforts of MarketingDepartment with monthly meetings with top-level executives.Coordinated membership marketing acquisition campaigns.Wrote monthly staff newsletter.Supported Vice President, Marketing and Communications in efforts tobuild culture around intentional marketing strategies.

San Francisco, Ca, Us

Supported PPIC communications team in development of press releasesand other identified other opportunities to advance research of PPIC.Developed outreach plan focused on publicizing PPIC research andconnecting to current legislation.Prepared events to advance research of PPIC and position organization asnumber one authority in providing non-partisan analysis of legislation.

San Francisco, Ca, Us

Spokesperson and community liaison to stakeholders and partners infielding all questions and concerns as it related to the EnvironmentalRemediation program.Conducted neighborhood forums to hear concerns and respond to inquiriesto remediation projects throughout the Presidio.Developed public affairs plan to advance understanding of clean-upprogram with community at large and internal and external stakeholders.

Supported press secretary in organizing Senator Boxer's press events inCalifornia.Working with legislative staff in Washington DC prepared Senator's briefingmaterials for all California based events.Managed daily clip service and press material distribution to internalstakeholders.Responded to constituent mail.

Bachelor Of Arts - Ba, History And Political Science

Undoing Racism

Cross Sector Leadership Fellowship