Jane Pople Email & Phone Number

Managing content across copywriting to social media teams to ensure all creative content is on brand and has a customer-first mindset. Leading and implementing the content strategy across all touch-points for Amara's global websites. Managing the translation budget, contributors and a team of in-house and agency side translators, ensuring content across all ten territories is seasonal and follows brand guidelines.

Developed company magazine into a platform with over 1.1 million unique views a year.Shortlisted for Best Company Blog at UK Blog Awards 2018.Created an implemented company tone of voice, organizing workshops across internal teams and successfully ensuring the company follow these guidelines.Worked with the UX designer to reduce checkout drop-off rate by 20% by reworking all of the copy within the user flow to ensure directions were clearer and more user friendly.

Leading all copywriting tasks from the day to day management of product copy, to editorial and all on-site content. Managing a small team of copywriters and ensuring high standards and large targets are met. Launched an interview series for company magazine, interviewing key names across the luxury lifestyle and design sectors including, Orla Kiely, Kevin McCloud and Bella Freud.

Working across content touchpoints and ensuring all content is on-brand. Writing SEO optimised product descriptions, category banners and direct mail content. Launched online company magazine, running outreach, content calendar, managing contributors, writing articles.

Writing product descriptions across many home fashion and lifestyle brands. Ensuring a high standard of content and establishing strong working relationships with many designer brands to ensure all products had correct information.