Marketing strategist and advisor working with B2B and B2C tech companies. I help companies overcome their current marketing challenges so they can grow. I craft messaging, define go-to-market strategies, drive demand, and develop high-performing teams.

CJP is one of Boston's largest philanthropic organizations. I was brought in to modernize our marketing and community-building strategies, bringing for-profit practices to grow and scale our reach. I led Marketing, Digital Technology, and Data Strategy teams with a focus on donor and community growth and engagement while driving internal efficiencies and effectiveness.

Plotly is an early-stage data science and AI company focused on enabling companies to deliver web-based analytic applications and interactive dashboards.• Complete rebrand of company - messaging, positioning, design• Overhaul Go-to-Market and product strategy• Build out of demand generation engine - automation/ops, programs, nurture, analytics

Led and built Marketing from ground up for venture backed, Conversational AI start up. • Member of executive management team responsible for 5+ years of consecutive growth.• Strategy Development: maximized ROI on annual corporate marketing budget across awareness, demand generation, content, press and analyst relations• Product Marketing and Management: oversaw Go-to-Market strategy, target market segmentation, develop compelling messaging and positioning.• Demand Generation: led development of closed loop marketing and optimization of marketing automation tools. • Brand: completed full rebrand of all corporate brand elements, messaging, positioning, website, all creative and collateral• Content Marketing: led content strategy, author original content, frequently published• Press and Analyst Relations: fostered category creation, built strong relationships with key media, analysts and market influencers. Regular presenter and author.

Joined during early stage to lead the marketing team in definition and launch of new product initiatives across web, mobile and social. • Member Acquisition: Grew membership revenue and cross-vertical usage through digital channels, site flow optimization and A/B/X testing.• User Experience (UX/CX): Set strategic direction and guided user experience for all new product development, including core site features, mobile optimized site and social integration.• Analytics: Refined and instilled continual test and iterate process. • Engagement: Set vision and launched company’s flagship mobile app to improve engagement

Led strategic planning, product design and go to market development for new software simulation and test products. Worked across the organization to align Technology, Sales and Marketing on vision and customer needs.

Led Acquisition and Engagement team, rapidly grew membership and drove repeat visits. Focused on engagement, user experience, analytics, and campaign development.• Doubled site membership in 2008, through new product introductions and continuous testing and optimizing of acquisition paths. • Member Acquisition: Conceptualized and led development of on-demand travel guides covering every major destination worldwide. Guides became the second largest member acquisition product.• Analytics: Led development of analytics and key metrics to understand and track user behavior.* Identified key market opportunities and gaps in existing functionality.

Drove GTM and launch of emerging market Test & Measurement product line. • Established the Test & Measurement business area, extending the company’s reach into new markets. Developed area business plan; set strategic direction, defined product offering and go-to-market plan. • Developed partner relationships with complementary industry leaders. Initiated co-marketing programs, including seminars and Sales campaigns.• Formulated and executed annual marketing communications plan.• Authored web content, data sheets, articles and white papers; communicated with press and industry analysts. Oversaw adoption and growth of MATLAB core math and analysis add on products, representing significant annual revenue stream.