I combine book smarts and street smarts to apply academic-level rigor and best practice thinking to solve real business problems. I’m all about building and growing brands, categories and businesses with consumer insight and cultural foresight at the heart. 🤑 STREET SMART- 15+ years industry experience - mainly within beverages and media - Additional consulting work for clients in retail, FMCG, tech and hospitality - A passionate & nurturing leader and mentor with a nose for identifying good talent, and a genuine care in helping people be the best they can be& 👩‍🎓 BOOK SMART- PhD qualified marketer from Australia's top business school- Taught undergrad and postgrad marketing at UNSW and UTS- Former research associate at London Business School, working with Tim Ambler and Paddy Barwise- Published author in both academic and trade press- Written chapters for, and edited, marketing texts and handbooks, covering areas such as product placement, advertising, services marketing and global marketing - Presented work and ideas at academic and industry conferences, with specialist knowledge on product placement, entertainment content processing (audience engrossment), and best practice measurement.