Public relations professional with over ten years of experience focusing on lifestyle, food and beverage including wine & spirits and hospitality. Strong established media relationships in categories including food, beverage (including wine and spirits), lifestyle, fashion, travel and business publications and broadcast. Experienced in strategic annual planning for internationally recognized brands including event concepts, production and coordination with various budgets. Executed impactful media mailers tied to new product releases and launches and has secured large format exclusives when appropriate. Works closely with social media teams to secure paid and organic partnerships and content.