Consistently recruited to provide strategic consulting and project management oversight for businesses with product development, marketing, direct to consumer or wholesale trade goals, that lack the internal resources or experience to evaluate and execute initiatives. Completed a range of projects for a variety of clients, examples include: * Rebranding, content, creating client events, updating collateral, presentations, direct promotional material, and improving client experience, transaction process and services for leading real estate team resulting in most successful transactions in 19 years of business. * Developed plans and successfully launched a themed retail shop at the country's premier horse park. Shop has doubled in sales over previous year since opening Spring 2016.* Created retail strategy, store design and layout, sourced and purchased all merchandise to launch a new store within Naples Museum and Philharmonic Center for the Arts, as consultant to the CEO. Shop is has remained successfully engaged for over 10 years with vendors and key product assortments that I structured and secured at launch strategy. * Created product and merchandising strategies for independent franchise owners to customize business to local market needs and enhance position. * Developed business plans for a new product marketing division of an entertainment company that allowed them to seek investment capital. * Provided creative product direction for a promotional incentives products company. Products have remained top sellers for over 10 years.

Lead marketing strategy, product innovation and brand management for a variety of pet product categories across diverse market channels. Achieve sales growth YOY in critical retail partnerships through product innovation, pricing strategies and supporting research; direct relationships with sales teams on key/mass retail partners.Manage cross-functional team process including analysis, R & D testing, vendor selection, packaging, to deliver successful on-time launches. Consistently achieve overall sales/marketing goals and P & L improvements. Maximize efficiency of product line, packaging and retail merchandising tools across portfolio and trade channels. Create and position all content for consumer package, trade collateral, website and e-commerce. Recruit, hire and develop staff. Domestic and international travel to trade shows, vendor factories and customer accounts to secure and support company initiatives.

Recruited to build marketing team, and develop synergistic relationships between sales, product development and operations to aid this rapidly growing brand and organization.Directly responsible for communications, PR, Social Media; E-commerce, Visual Display, Graphic Collateral. Partner with design team to ensure new development is positioned to achieve marketplace success. Provide strategic leadership, content and creative direction for all brand collateral. Develop programs to support key retailers, manage external brand presence to align with mission for both B to B, and B to C marketing initiatives. Create targeted marketing offers and integrated digital, email, advertising and social media campaigns generating increased e-commerce site traffic and order value. Company sold in 2013

Responsible for marketing, development and brand management for company owned Breyer Brand, and third party, specialty toy brands across diverse market channels. Member of company management team. Responsible for leading strategy, process and daily tactics for staff in multiple departments including: marketing, product development, communications, events, advertising & PR. Interfaced with and led cross functional teams to achieve sales/marketing goals. Created key programs and managed direct relationships with key/mass retail partners and licensors. Defined organizational team structure, recruited, hired and developed staff. Domestic and international travel to secure and support company initiates.Joined company initially to support and liaison between product development, marketing and Asia sourcing team. Advanced through organization to lead marketing role.

Responsible for seeking out high quality unique products and training and leading full merchandising team including all product licensing, museum and artist, proprietary development, buying, inventory management, point of sale merchandising, visual display, store and product development initiatives for 100 store upscale international gift chain.Joined company at it's start up as buyer for several product categories. Built product categories, opened stores, traveled domestically and internationally, developed extensive supplier relationships, and internal support team. Advanced to Merchandise Manager and Vice President of Merchandising.