Janet Brooks Email & Phone Number

Springfield, Missouri Area

Responsible for planning and executing marketing and development programs, both long and short ranged, that directly support expansion and growth of company’s commercial products and services to small business owners. Collaborate with other functional teams, e.g., product, strategy, client experience, underwriting, sales, etc. in the development and successful execution of product launches and enhancements. Oversee strategy and execution of multi-touch point Integrated marketing plans leveraging sales collateral, advertising, trade shows, digital, direct mail, association partnerships, promotions and social.

Partner with account service to determine client requirements, build communication strategies and provide solid media action plans that deliver against strategic marketing objectives. Maintain strong working relationships with foodservice media representatives. Leverage knowledge of various print and digital platforms available through each media partner to deliver integrated media campaigns maximizing client ROI. Work closely with PR/Social team to ensure integrated mixture of advertising, PR, events, tradshows and sponsorships to reach client objectives. Maintain client media calendars, executing insertion orders. Oversee and execute monitoring, tracking and measurement of all paid media activity and provide comphrensive client reports.

Springfield, Mo

Oversee marketing related activities in support of Pyramid Foods supermarkets, e.g., Price Cutter, Ramey's, Food Pyramid, Country Mart.

Greater St. Louis Area

Selected to analyze feedback from new Customer Care Center, determine ways to enhance customer experience and encourage engagement, and coordinate implementation internally. Serve as company spokesperson.

Greater St. Louis Area

Directed all marketing related activities in support of branded product line, including strategic planning and tactical execution, e.g., advertising, direct mail, POS, research, trade shows, web sites, etc, Oversaw product training. Provided support to internal sales team and brokers. Directed new product development. Provided support to PFI chefs and National Account sales team. Event planner.

St. Louis, Mo

Oversaw sales, marketing and execution of only national U.S. consumer nutrition program marketed to supermarket wholesalers and retailers. Program was supported by an internal data base consisting of nutrition information on nearly 20,000 products solicited from CPG companies, Qualifying products had to meet FDA criteria for Low Calorie, Low Fat/Low Cholesterol, Low Sodium and/or High in Fiber. Supermarket SKU data was processed against data base to create shelf-talkers promoting nutrition benefits of select items. A brochure highlighting each qualifying item was printed for supermarket customers, in addition to various promotional support items. Select customers included: Schnucks Markets, Randall's, Hannaford Brothers, Farm Fresh Markets, Tom Thumb, Vons, Farmer Jack, Fleming, Raleys.

Greater St. Louis Area

Executed new National Dairy Council nutrition module by training school foodservice staff in two state region. Scheduled and presented National Dairy Council nutrition education programs to K-12 teachers and consumers in four county region.