Janet Noe Email and Phone Number

I am Instrumental in building systems and leading initiatives to efficiently scale visual and verbal brand resources across VMware. Evangelize importance of brand alignment. Manage key agency partners on high-profile complex projects including recent companywide brand evolution. Lead client services team in development of clear creative briefs, project planning, and creative management. Define and run real-time analytics dashboard for internal agency reporting. Achieved NPS of over 90 for last two years.

I worked with sales specialists, global marketing, and core field marketing teams to execute high impact campaigns for VMware vCloud Air. vCloud Air is the secure public cloud solution from VMware, and recently moved to the highest in execution and furthest in vision in Gartner Magic Quadrant for Disaster Recovery As A Service. Disaster recovery is one of the three use cases for vCloud Air, and VMware’s focus is to provide customers with ease of use, fast time to deployment, and cost advantages over running secondary data centers or managed service offerings.

I apply my experience working with B2B and B2C technology companies, financial services companies, and non-profit organizations to deliver goal-driven marketing programs. Learn more about me at janetnoe.com

LUZ, Inc. is the world's leading life science specific language translation company. I helped them connect with pharmaceutical, medical device and clinical research organizations around the globe to deliver the highest quality translations in the industry. I developed an annual marketing plan to support aggressive revenue growth in the life science industry by aligning inbound, outbound, and field activities to a shared content marketing calendar. I helped create a customer-centric approach to marketing and sales by creating strategic assets such as competitor reviews, buyer profiles, and personas. I evolved their brand and visual identity to strategically position their technology product together with their service offering.

Led marketing and communications activities to promote Hall programs to kids, families, and educators. Built an understanding of science, and science education related issues and the unique ways that the Lawrence Hall of Science is addressing them. • Developed annual integrated campaigns to effectively deliver on customer acquisition and fundraising goals. Achieved cost savings, increased effectiveness through cross selling, grew social media engagement, doubled both the open rate and click rate of our email communications, and more than doubled revenue per science center visit.• Created and oversaw content development for marketing communications materials across all channels including email, web, SEM, online display, radio, broadcast, and print.• Led the development of assets and tools to mange the Lawrence Hall of Science brand. Brought coherence to a diverse set of offerings through the development and company-wide rollout of a new logo and visual identity system. • Built strategic partnerships with influential organizations and individuals through events, partnerships, and social media (Twitter, Facebook, YouTube, and Google+).• Significantly extended a limited marketing budget by developing and pitching opportunities for marketing sponsorships, and utilizing Google Grants.

Worked directly with the marketing and business groups at Microsoft to develop and execute global advertising campaigns across online, print, search, streaming video and the web.• Increased brand loyalty to Microsoft servers and developer tools through advertising that dramatized the endless challenges developers face and the ways that Microsoft tools help them break through these challenges to achieve their goals• Used many types of innovative media (Second Life events, user-generated content, in-game ad placement, etc.) to reach a unique target audience• Worked with international teams to develop, test, and deploy advertising campaigns across the North America, China, Russia, Korea, and Brazil.• Managed ongoing measurement and learning to gage effectiveness of campaign strategy and tactics • Effectively allocated and managed a $2.5 million production budget across a multitude of campaign tactics. • Led the transition of a rich campaign landing environment from Adobe Flash to Microsoft Silverlight and set groundwork for global deployment of one of the most robust Silverlight websites at the time.

Partnered with clients’ corporate marketing organizations to design and deliver marketing programs for technology products and solutions, building awareness, shifting perception, and converting prospects to sales leads. Worked on marketing campaigns for TiVo, Cisco, LeapFrog, NetApp, and Logitech. Highlights: NetApp Lead the marketing strategy and execution of the largest account in the San Francisco office, consistently evolving campaign strategies and executions to meet the changing needs of the business market• Shifted perception of NetApp as a mid-market player in the data storage space to that off a company with solutions for the Enterprise • Created an Enterprise-level brand based on market research coupled with NetApp’s internal vision• Consistently grew NetApp’s sales with their existing install base through targeted direct marketing campaigns• Developed online campaigns which consistently performed above industry standards in both CTR and conversion percentage ratesLogitech• Increased awareness of the benefits of using Logitech QuickCams for creating original short-form video content through an online advertising campaign and YouTube video contest• Received 1000 hits an hour to the site and video submissions that far exceeded performance benchmarks• Managed the development and approval of all components of the campaign microsite and integration with YouTube, the first time an agency had built out a custom area on YouTube for a campaign

As a key member of the executive team at Bravo! Marketing, I worked with the agency founders to manage growth and operations. • Built lasting relationships with clients and vendors• Helped successfully steer the agency through a massive downsizing after the burst of The Bubble. • Recognized a growing willingness among clients to allocate budget toward innovative new media and built agency capabilities to take advantage of this opportunity Highlights:Biz360 – Direct Marketing Worked with the corporate marketing and product marketing teams to develop a series of campaigns targeted at the finance, life sciences, and IT markets. Creative was customized to reach multiple levels in the targeted organizations. Results include:• Generated 70% of Biz360’s sales leads and resulting revenue for 2.5 years• Achieved 175% of goal for our campaigns to life sciences market• A print mailer to the high tech market generated an 11.33% response rate, versus the typical 2%PeopleSoft – CRM multimedia series Developed interactive product overview on suite of six CRM products to communicate the capabilities and benefits of a range of solutions to business decision-makers and effectively position PeopleSoft CRM against key competitors Fidelity Ventures – Positioning, branding and web site development Positioned Fidelity Ventures against the best VC firms through development of a visual brand, website, and marketing collateral. that carried their brand forward for the next 10 years.Cisco Systems – Rich media, site re-architecture and design • Significantly reduced user time to find product information while improving brand recognition and reducing maintenance on key cisco.com site areas• Increased engagement on site and message retention by developing a series of video enabled microsites around key technology focus areas• Enabled comprehensive brand messaging across 12 vertical markets

Grew the creative department from four to 25 people. Responsible for hiring, firing, performance management and process development. My team included art directors, web and print designers, copywriters, and production staff. Developed workflow processes and asset management systems to integrate the agency’s creative, production, media, and finance functions. Also developed and documented organizational models and processes for the successful development and on-time/on-budget delivery of print, online, and direct creative. • Worked with Public Relations group to execute effective integrated campaigns• Developed WMA best agency website, 2000• Successfully managed over 20 integrated marketing programs for a broad range of technology clients• Directed the development of branding, direct mail, tradeshow, and print, online and outdoor advertising creative