Janet Sparkman Email and Phone Number
south africa
Janet Sparkman's Location
Greater Minneapolis-St. Paul Area, United States
Janet Sparkman's Contact Details
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About Janet Sparkman
As a transformational Healthcare and Consumer Experience Executive, my goal is to create new and differentiated experiences to improve business results and the health of the community. I've helped top global brands create exceptional experiences to drive growth. Recognized for my contagious energy, ability to gain alignment and lead a company to deliver outstanding results has been the trademark of my exciting career. As a CXO consultant, I bring a true practitioners point of view and experience to every engagement...from creating a compelling North Star and vision, to understanding the data and technical foundation needs to ultimately creating brand strength through memorable experiences. I build trusted relationships with my clients to Iead, implement and measure new and differentiated experiences across their brand - AND I absolutely love what I do. Helping my clients achieve success by leveraging my experience and knowledge is incredibly rewarding to me. I’ve been described as a visionary with a powerful ability to bring ideas to life…and I do it by having a laser focus on the customer and working cross-functionally with the teams to make it happen. I bring a rare combination of corporate sophistication, common sense and innovation to every position I lead.As Chief Experience Officer at Hallmark, I led the development of an aligned, omni-channel/integrated strategy and drove activation across all three divisions: The Hallmark Channel, Retail and Wholesale/Manufacturing. We created new growth opportunities to build the Hallmark brand and revenue opportunities for the future. As Chief Experience Officer At UnitedHealth/Optum - I worked together and across the enterprise to drive consumer experience transformation initiatives within population health, wellness, disease management, care management, behavioral, pharmacy, and financial services. I drove member engagement across a multitude of healthcare products for over 3000 clients, digital product development and experiences, marketing operations, analytics and insights, and human centered design. As part of the UnitedHealth Group senior leadership team, I was a member of the Product Development Governance Council, the Innovation Council and the Mobile Center of Excellence.
Janet Sparkman's Current Company Details
Wideopen
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Executive Healthcare Consultant-Providence Health System WideOpen Consulting
south africa
- Website:
- thisiswideopen.com
- Employees:
- 7
Janet Sparkman Work Experience Details
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Executive Healthcare Consultant-Providence Health System-Wideopen ConsultingWideopen Aug 2020 - PresentUnited StatesSpecializing in Customer Experience Strategy and Activation for Providence Health System, WideOpen develops customer first strategies that allow clients to achieve their most meaningful marketplace goals. We produce the insights, analysis and plans that help our clients understand the market and activate for new and differentiated growth. WideOpen consults for companies such as SAP, Hershey, BMW and Vonage. Located in Seattle, New York, Atlanta and Frankfurt.
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Consumer Experience OfficerSparkman And Associates May 2020 - PresentUnited StatesSparkman and Associates specializes in Consumer Strategy and Activation by successfully aligning the C-suite, board of directors and internal & external stakeholders towards a common vision and driving execution. As a true trailblazer and practioner of CX, Sparkman continually wins respect for driving positive change and growth by building strong relationships, developing solid business cases and being data driven. Sparkman is known for inspiring high engagement of the teams and creating business value through strong leadership and a powerful ability to bring ideas to life. -
Chief Experience Officer, HallmarkSparkman And Associates Mar 2017 - Sep 2019Greater Minneapolis-St. Paul Area And Kansas City, MissouriAs acting CXO for Hallmark, worked for the CEO to develop a new brand promise, crystalized the consumer design target and built an aligned and integrated consumer strategy with executive team and board of directors. Led integration of teams and execution of innovative and connected experiences across all Hallmark's branded businesses (entertainment, retail and wholesale). New strategic imperatives and growth choices were determined to build the Hallmark brand and revenue opportunities for the future. Currently leading activation of new experiences to drive revenue growth.
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Chief Experience Officer, Svp | Healthcare Consumer And Customer ExperienceOptumhealth - Unitedhealth Group Apr 2014 - Sep 2016Greater Minneapolis-St. Paul AreaAs Chief Consumer Experience Officer, I successfully led a team of 180 that drove engagement and created better consumer experiences across a multitude of touch points for OptumHealth - a $100 billion division of UnitedHealth Group - the nation’s leading health services and innovation company. Serving employers, payers and over 100 million consumers annually, OptumHealth helps consumers navigate the health care system, finance their healthcare needs and achieve their health and well-being goals. CREATED AND LED INNOVATIVE CONSUMER HEALTHCARE STRATEGY • Launched single voice of the Consumer: Consumer NPS Optum-wide• Developed long range consumer plan and strategy and achieved executive alignmentRE-DESIGNED OVER 20 PRODUCT AND SERVICE OFFERINGSCREATED AND IMPLEMENTED NEW CONSUMER CAPABILITIES• Created foundational CRM / data capabilities including: golden record, offer management, marketing database, new segmentation and preference management.• Created and executed an integrated digital strategy including single sign-on across multiple digital properties and new common global design.DROVE IMPACT • Achieved $225 million in medical expense savings for clients through engagement campaigns and data driven strategies. -
Chief Experience OfficerSparkman And Associates Dec 2012 - Apr 2014Greater Minneapolis-St. Paul AreaSparkman and Associates specializes in Customer Strategy and Activation in one-to-one, loyalty, digital and data driven marketing consulting. We bring a practitioner's point of view to every engagement with our rare combination of corporate and agency experience. We LOVE making our clients heroes. BUSINESS GROWTHWith the ability to connect the dots between business strategy, customer strategy and in-market execution we build plans and recommendations that can be embraced, understood and actioned by the broader organization. After all, the best strategy means nothing if it can't be experienced by the customer. CLIENT SUCCESSHaving delivered significant improvements for Fortune 100 companies for over 20 years, we have led quick-hit activation projects as well as global strategy development and complex implementations. And we have a strong track record of producing results for companies like Hallmark, British Airways, Jewel-Osco, Coca-Cola, Disney, Caribou Coffee, Famous Dave's of America, Great Clips, Famous Footwear, Radisson Hotels, TGIFriday's, Famous Dave's, VISA, State Farm, Gloria Jean's Gourmet Coffees, Chevrolet, Cellular One, Cub Foods, Sprint and Holiday Inn to name a few. We are dedicated to helping our clients improve business performance through building stronger connections with their customers. Key verticals: Grocery Retail, Specialty Retail, Travel and Hospitality, RestaurantSpecialties: Customer Strategy, Revenue Growth, Business Strategy, Customer Insights, CRM, Loyalty, Digital Marketing, Database Marketing, Shopper Marketing, One-to-One Marketing, Direct Marketing, Brand Building, Mobile Marketing, Merchandising, Email Marketing, Analytics, Web Strategy and Development, Customer Experience, E-Commerce, Retail Marketing, Health & Wellness, Health & Beauty, Hospitality, Restaurants, Airlines, Franchise Organizations, Travel, Grocery Retail, Private Label, Search Marketing, Social Media
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Group Vice President, Strategy And Innovation, Business Transformation OfficerSupervalu Feb 2012 - Aug 2012MinneapolisPromoted into this position, I developed, influenced and led enterprise strategy, prioritized strategic and transformational initiatives and worked directly with the Executive Team to ensure that projects were moving forward and goals were achieved. Drove top 7 enterprise wide transformation initiatives as part of the turn-around strategy (i.e. produce transformation, organizational efficiencies etc...) - all tied to directly impacting customer and shareholder value. Led and influenced the Executive Team to focus on the key drivers of change and directed the Strategic Planning Process, developed a new Innovation Process and Framework and developed a new project management process ("Doing Initiatives Well") and executive financial reporting and dashboard. Department was eliminated prior to a company divestiture. -
Group Vp Health, Beauty & Pharmacy - Merchandising, Strategic Leadership, Sales GrowthSupervalu Apr 2010 - Feb 2012Greater Minneapolis-St. Paul AreaPromoted into this Division Leadership Role and completed a successful turnaround of the Health, Beauty and Pharmacy line of business. Introduced a new growth strategy and led the P&L for this $3.5 billion division across 2500 stores in both retail and wholesale. Led the merchandising transformation for Health & Beauty including vendor negotiations, promotional effectiveness, space & assortment, pricing, private label and category management. * Grew market share in Health & Beauty categories for the first time in nearly 10 years. * Outpaced total store in sales by 1.86% and 139 basis points compared to prior year. * Improved gross margin rate by 130 basis points. * Led executive level cross functional team and developed the wellness growth strategy.* Led the cross-functional OSCO Revitalization effort for Jewel-Osco resulting in an incremental $5.1million in sales.
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Vice President Customer Experience And Strategy | Data-Driven Marketing, Digital, LoyaltySupervalu Jan 2008 - Apr 2010Greater Minneapolis-St. Paul AreaDrove market share and sales through the development of a customer strategy and segmentation - successfully activating those insights across the organization and the 25million member customer base with over 1 billion transactions. * Developed new customer segmentation model and operationalized across all 11 regional brands, merchandising, store design and marketing. * Introduced new direct marketing resulting in over $360 million in sales. * Developed next generation web and digital strategy* Turned around the e-commerce/grocery delivery business across the enterprise* Launched first ever One-to-One campaigns direct to consumer. * Created and tested new consumer loyalty program resulting in a 3.1% sales increase.
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Evp - Carlson One-To-One, Global Customer Strategy & Marketing, Crm Consulting, Global AnalyticsCarlson Companies Apr 2006 - Sep 2007Greater Minneapolis-St. Paul AreaPromoted into this global leadership position, led the $47+ million line of business which included Peppers & Rogers customer strategy consulting group with joint venture partners in Turkey and Latin America, as well as all direct marketing and analytics on a global basis. * Delivered growth targets and marketing programs* Enhanced and grew the One-to-One capabilities, thought leadership and product development. * Consulted and implemented marketing strategies with Fortune 100 clients including British Airways, AARP, VISA, Hallmark, Wells Fargo and Merial.* Authored articles and delivered speeches promoting the company and One-to-One marketing. -
Svp - Enterprise Marketing, Customer Experience Transformation Leader, Gm Gold PointsCarlson Companies Nov 2004 - Apr 2006Greater Minneapolis-St. Paul AreaSought out for this newly created Chief Marketing Officer role - and led the enterprise transformation to customer centricity within Carlson Companies including Carlson Hotels Worldwide (Radisson, Country Inns & Suites), Regent Seven Seas Cruises, TGI Friday's and Carlson Global Travel. Served as the General Manager of the Gold Points Reward Network, the nation's largest coalition loyalty program - which included the Carlson brands - with over 30 million members. * Developed the enterprise strategy and balanced scorecard for customer centricity. * Created and led the first ever CRM Center of Excellence for Carlson Companies.* Chartered and led the Marketing Leadership Council across the enterprise. * Successfully executed customer focused experiments and new treatment strategies across hotels,restaurants and cruise resulting in higher engagement and loyalty.* Led the development of an enterprise wide data strategy and governance
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Svp Consumer Marketing, General Manager Gold Points CorporationCarlson Rezidor Hotel Group Mar 2002 - Nov 2004Greater Minneapolis-St. Paul AreaSought out to lead a turnaround and integration of the fledging $50MM Gold Points Corporation as well as new product development in consumer and relationship marketing. As the nation's largest coalition loyalty program with over 3.5MM members, Gold Points (the electronic version of Gold Bond Stamps) had lost over $7MM in five years. Provided strong and collaborative leadership to the business as well as to the clients and partners in the network. * Turned Gold Points profitable for the first time in its' 7 year history. Developed a new brand identity, improved data and technology and realigned the business to better serve clients and partners. Sold and added over 80 new bricks & mortar and on-line merchants Reduced G&A by 50% Created new digital, trigger-based member communication to drive engagement. Redesigned the Carlson Hotels and TGIFriday's loyalty strategies and programs.• Leveraged these new capabilities built for Gold Points across the entire consumer loyalty client base -
Svp Sales Midwest Region, Loyalty, Employee & Channel Incentives & EventsCarlson Marketing Worldwide Nov 2000 - Nov 2002Greater Minneapolis-St. Paul AreaSelected to lead this newly created $100MM region selling consumer, channel and employee solutions to Fortune 500 companies. Integrated teams from both former divisions to embrace the new go-to-market strategy selling all services across consumer, channel and employee audiences. Created the vision and branding, developed a strong team and created a culture of winning which led revenue growth among the 30+ clients such as British Airways, Union Pacific Railroad, State Farm, US Bank and Hallmark. * Recruited highly skilled talent and opened new sales offices in Dallas and Illinois. * Increased profitability by 12%. * Reached revenue growth goals of 8%.* Developed Midwest Region recognition program ("Middle of America, but never Middle of the Road") designed for growth and teamwork.* Received the highest employee engagement score of all regions.
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Evp, General Manager - Loyalty Division, Sales, OperationsCarlson Marketing Worldwide Mar 1999 - Nov 2000Greater Minneapolis-St. Paul AreaPromoted to General Manager of the most successful and profitable division within Carlson Companies. Responsibilities included P&L management across various disciplines including IT, Operations, Analytics, Creative and Production, New Business Development and Account Management. With over 1200 employees and $100 million in annualized revenue, successes included margin contribution increase of 11% as well as a new strategy and balanced scorecard to enable future growth and success.
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Vp - Management Supervisor, Loyalty Marketing, P&L Management, Retail, HospitalityCarlson Marketing Group Sep 1994 - Mar 1999Greater Minneapolis-St. Paul AreaPromoted to the VP role and managed relationship and loyalty marketing strategies and programs with P&L responsibility encompassing $26 million in billings for Sprint, Famous Footwear, Holiday Inn and Disney clients. Managed 400+ employees and a full range of services including strategic development, IT, call center, sales promotion, creative and print production, awards and fulfillment, market research and database marketing. Delivered 22% of Carlson Marketing's profit in 1996.
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General Manager, Brand Development, Advertising, Retail, Healthcare, FrancisesDemaine, Vickers Advertising Agency Apr 1987 - Aug 1994Washington D.C. Metro AreaKnown as one of the hottest shops in the Mid-Atlantic, ran the day-to-day operations as well as co-led and pitched all new business development for this $55million ad agency. Achieved a 20% annual growth rate over six years. Won creative awards and client accolades for effective work. Sweet spot was developing brands for franchise organizations such as Chevrolet, Group Health Association, Gloria Jean's Gourmet Coffee, Realty World, and Cellular One. .
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Account Supervisor, Brand Development, Client Management, Advertising, AirlinesJ. Walter Thompson Worldwide Apr 1984 - Mar 1987Washington D.C. Metro AreaPromoted to Account Supervisor after 9 months as an AE. Led, developed and executed all mass marketing, media planning, creative and brand advertising for USAir with billings of over $25 million and 10 direct reports. Accomplishments include the first ever brand building campaign for USAir and the launch of their frequent flyer program. Left company when the office was closed and consolidated with Atlanta. -
Account Executive, Retail & Brand Advertising, AirlinesGrey Advertising Aug 1983 - Mar 1984Greater Minneapolis-St. Paul AreaClient: Northwest Airlines. Responsible for $5 million in retail and brand advertising for 26 U.S. markets and Europe for Grey's largest account in the Minneapolis area..
Janet Sparkman Skills
Strategy
Strategic Planning
Crm
Leadership
P&l Management
Brand Management
Digital Marketing
Loyalty Marketing
Integrated Marketing
E Commerce
Sales
Relationship Marketing
Advertising
Shopper Marketing
Database Marketing
Sales Management
Merchandising
Customer Engagement
Brand Loyalty
Customer Relationship Management
Pricing Strategy
Inspiring Teams
Social Media
Building Relationships
Business Transformation
Health And Wellness
Customer Segmentation Strategy
Customer Strategy
Customer Retention
Account Management
Hospitality
Digital Strategy
Global Experience
General Management
Category Insights
Board Of Directors Presentations
New Item Launches
Brand Building
Operations
Promotion Strategy
Product Placement
Vendor Negotiation
Health Well Being Strategy
Product Assortment Planning
Turnaround Experience
Healthcare Industry
Population Health
Human Centered Design
Pharmacy Leadership
Digital Product Development
Janet Sparkman Education Details
-
Business -
General Management
Frequently Asked Questions about Janet Sparkman
What company does Janet Sparkman work for?
Janet Sparkman works for Wideopen
What is Janet Sparkman's role at the current company?
Janet Sparkman's current role is Executive Healthcare Consultant-Providence Health System WideOpen Consulting.
What is Janet Sparkman's email address?
Janet Sparkman's email address is ai****@****msn.com
What is Janet Sparkman's direct phone number?
Janet Sparkman's direct phone number is +161274*****
What schools did Janet Sparkman attend?
Janet Sparkman attended University Of Wisconsin-La Crosse, University Of Minnesota-Twin Cities.
What are some of Janet Sparkman's interests?
Janet Sparkman has interest in P&l Leadership, E Commerce, Building Teams, Database Marketing, Social Media, Revenue Growth, General Management, Customer Segmentation, Health And Wellness, Loyalty Marketing.
What skills is Janet Sparkman known for?
Janet Sparkman has skills like Strategy, Strategic Planning, Crm, Leadership, P&l Management, Brand Management, Digital Marketing, Loyalty Marketing, Integrated Marketing, E Commerce, Sales, Relationship Marketing.
Who are Janet Sparkman's colleagues?
Janet Sparkman's colleagues are Michael Epple, Madison Hickcox, Jason Sandoval, Jeff Rosenberg.
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Janet Sparkman
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