Janet Sparkman Email & Phone Number

United States

Specializing in Customer Experience Strategy and Activation for Providence Health System, WideOpen develops customer first strategies that allow clients to achieve their most meaningful marketplace goals. We produce the insights, analysis and plans that help our clients understand the market and activate for new and differentiated growth. WideOpen consults for companies such as SAP, Hershey, BMW and Vonage. Located in Seattle, New York, Atlanta and Frankfurt.

United States

Sparkman and Associates specializes in Consumer Strategy and Activation by successfully aligning the C-suite, board of directors and internal & external stakeholders towards a common vision and driving execution. As a true trailblazer and practioner of CX, Sparkman continually wins respect for driving positive change and growth by building strong relationships, developing solid business cases and being data driven. Sparkman is known for inspiring high engagement of the teams and creating business value through strong leadership and a powerful ability to bring ideas to life.

Greater Minneapolis-St. Paul Area And Kansas City, Missouri

As acting CXO for Hallmark, worked for the CEO to develop a new brand promise, crystalized the consumer design target and built an aligned and integrated consumer strategy with executive team and board of directors. Led integration of teams and execution of innovative and connected experiences across all Hallmark's branded businesses (entertainment, retail and wholesale). New strategic imperatives and growth choices were determined to build the Hallmark brand and revenue opportunities for the future. Currently leading activation of new experiences to drive revenue growth.

Greater Minneapolis-St. Paul Area

As Chief Consumer Experience Officer, I successfully led a team of 180 that drove engagement and created better consumer experiences across a multitude of touch points for OptumHealth - a $100 billion division of UnitedHealth Group - the nation’s leading health services and innovation company. Serving employers, payers and over 100 million consumers annually, OptumHealth helps consumers navigate the health care system, finance their healthcare needs and achieve their health and well-being goals. CREATED AND LED INNOVATIVE CONSUMER HEALTHCARE STRATEGY • Launched single voice of the Consumer: Consumer NPS Optum-wide• Developed long range consumer plan and strategy and achieved executive alignmentRE-DESIGNED OVER 20 PRODUCT AND SERVICE OFFERINGSCREATED AND IMPLEMENTED NEW CONSUMER CAPABILITIES• Created foundational CRM / data capabilities including: golden record, offer management, marketing database, new segmentation and preference management.• Created and executed an integrated digital strategy including single sign-on across multiple digital properties and new common global design.DROVE IMPACT • Achieved $225 million in medical expense savings for clients through engagement campaigns and data driven strategies.

Greater Minneapolis-St. Paul Area

Sparkman and Associates specializes in Customer Strategy and Activation in one-to-one, loyalty, digital and data driven marketing consulting. We bring a practitioner's point of view to every engagement with our rare combination of corporate and agency experience. We LOVE making our clients heroes. BUSINESS GROWTHWith the ability to connect the dots between business strategy, customer strategy and in-market execution we build plans and recommendations that can be embraced, understood and actioned by the broader organization. After all, the best strategy means nothing if it can't be experienced by the customer. CLIENT SUCCESSHaving delivered significant improvements for Fortune 100 companies for over 20 years, we have led quick-hit activation projects as well as global strategy development and complex implementations. And we have a strong track record of producing results for companies like Hallmark, British Airways, Jewel-Osco, Coca-Cola, Disney, Caribou Coffee, Famous Dave's of America, Great Clips, Famous Footwear, Radisson Hotels, TGIFriday's, Famous Dave's, VISA, State Farm, Gloria Jean's Gourmet Coffees, Chevrolet, Cellular One, Cub Foods, Sprint and Holiday Inn to name a few. We are dedicated to helping our clients improve business performance through building stronger connections with their customers. Key verticals: Grocery Retail, Specialty Retail, Travel and Hospitality, RestaurantSpecialties: Customer Strategy, Revenue Growth, Business Strategy, Customer Insights, CRM, Loyalty, Digital Marketing, Database Marketing, Shopper Marketing, One-to-One Marketing, Direct Marketing, Brand Building, Mobile Marketing, Merchandising, Email Marketing, Analytics, Web Strategy and Development, Customer Experience, E-Commerce, Retail Marketing, Health & Wellness, Health & Beauty, Hospitality, Restaurants, Airlines, Franchise Organizations, Travel, Grocery Retail, Private Label, Search Marketing, Social Media

Minneapolis

Promoted into this position, I developed, influenced and led enterprise strategy, prioritized strategic and transformational initiatives and worked directly with the Executive Team to ensure that projects were moving forward and goals were achieved. Drove top 7 enterprise wide transformation initiatives as part of the turn-around strategy (i.e. produce transformation, organizational efficiencies etc...) - all tied to directly impacting customer and shareholder value. Led and influenced the Executive Team to focus on the key drivers of change and directed the Strategic Planning Process, developed a new Innovation Process and Framework and developed a new project management process ("Doing Initiatives Well") and executive financial reporting and dashboard. Department was eliminated prior to a company divestiture.

Greater Minneapolis-St. Paul Area

Promoted into this Division Leadership Role and completed a successful turnaround of the Health, Beauty and Pharmacy line of business. Introduced a new growth strategy and led the P&L for this $3.5 billion division across 2500 stores in both retail and wholesale. Led the merchandising transformation for Health & Beauty including vendor negotiations, promotional effectiveness, space & assortment, pricing, private label and category management. * Grew market share in Health & Beauty categories for the first time in nearly 10 years. * Outpaced total store in sales by 1.86% and 139 basis points compared to prior year. * Improved gross margin rate by 130 basis points. * Led executive level cross functional team and developed the wellness growth strategy.* Led the cross-functional OSCO Revitalization effort for Jewel-Osco resulting in an incremental $5.1million in sales.

Greater Minneapolis-St. Paul Area

Drove market share and sales through the development of a customer strategy and segmentation - successfully activating those insights across the organization and the 25million member customer base with over 1 billion transactions. * Developed new customer segmentation model and operationalized across all 11 regional brands, merchandising, store design and marketing. * Introduced new direct marketing resulting in over $360 million in sales. * Developed next generation web and digital strategy* Turned around the e-commerce/grocery delivery business across the enterprise* Launched first ever One-to-One campaigns direct to consumer. * Created and tested new consumer loyalty program resulting in a 3.1% sales increase.

Greater Minneapolis-St. Paul Area

Promoted into this global leadership position, led the $47+ million line of business which included Peppers & Rogers customer strategy consulting group with joint venture partners in Turkey and Latin America, as well as all direct marketing and analytics on a global basis. * Delivered growth targets and marketing programs* Enhanced and grew the One-to-One capabilities, thought leadership and product development. * Consulted and implemented marketing strategies with Fortune 100 clients including British Airways, AARP, VISA, Hallmark, Wells Fargo and Merial.* Authored articles and delivered speeches promoting the company and One-to-One marketing.

Greater Minneapolis-St. Paul Area

Sought out for this newly created Chief Marketing Officer role - and led the enterprise transformation to customer centricity within Carlson Companies including Carlson Hotels Worldwide (Radisson, Country Inns & Suites), Regent Seven Seas Cruises, TGI Friday's and Carlson Global Travel. Served as the General Manager of the Gold Points Reward Network, the nation's largest coalition loyalty program - which included the Carlson brands - with over 30 million members. * Developed the enterprise strategy and balanced scorecard for customer centricity. * Created and led the first ever CRM Center of Excellence for Carlson Companies.* Chartered and led the Marketing Leadership Council across the enterprise. * Successfully executed customer focused experiments and new treatment strategies across hotels,restaurants and cruise resulting in higher engagement and loyalty.* Led the development of an enterprise wide data strategy and governance

Greater Minneapolis-St. Paul Area

Sought out to lead a turnaround and integration of the fledging $50MM Gold Points Corporation as well as new product development in consumer and relationship marketing. As the nation's largest coalition loyalty program with over 3.5MM members, Gold Points (the electronic version of Gold Bond Stamps) had lost over $7MM in five years. Provided strong and collaborative leadership to the business as well as to the clients and partners in the network. * Turned Gold Points profitable for the first time in its' 7 year history. Developed a new brand identity, improved data and technology and realigned the business to better serve clients and partners. Sold and added over 80 new bricks & mortar and on-line merchants Reduced G&A by 50% Created new digital, trigger-based member communication to drive engagement. Redesigned the Carlson Hotels and TGIFriday's loyalty strategies and programs.• Leveraged these new capabilities built for Gold Points across the entire consumer loyalty client base

Greater Minneapolis-St. Paul Area

Selected to lead this newly created $100MM region selling consumer, channel and employee solutions to Fortune 500 companies. Integrated teams from both former divisions to embrace the new go-to-market strategy selling all services across consumer, channel and employee audiences. Created the vision and branding, developed a strong team and created a culture of winning which led revenue growth among the 30+ clients such as British Airways, Union Pacific Railroad, State Farm, US Bank and Hallmark. * Recruited highly skilled talent and opened new sales offices in Dallas and Illinois. * Increased profitability by 12%. * Reached revenue growth goals of 8%.* Developed Midwest Region recognition program ("Middle of America, but never Middle of the Road") designed for growth and teamwork.* Received the highest employee engagement score of all regions.

Greater Minneapolis-St. Paul Area

Promoted to General Manager of the most successful and profitable division within Carlson Companies. Responsibilities included P&L management across various disciplines including IT, Operations, Analytics, Creative and Production, New Business Development and Account Management. With over 1200 employees and $100 million in annualized revenue, successes included margin contribution increase of 11% as well as a new strategy and balanced scorecard to enable future growth and success.

Greater Minneapolis-St. Paul Area

Promoted to the VP role and managed relationship and loyalty marketing strategies and programs with P&L responsibility encompassing $26 million in billings for Sprint, Famous Footwear, Holiday Inn and Disney clients. Managed 400+ employees and a full range of services including strategic development, IT, call center, sales promotion, creative and print production, awards and fulfillment, market research and database marketing. Delivered 22% of Carlson Marketing's profit in 1996.

Washington D.C. Metro Area

Known as one of the hottest shops in the Mid-Atlantic, ran the day-to-day operations as well as co-led and pitched all new business development for this $55million ad agency. Achieved a 20% annual growth rate over six years. Won creative awards and client accolades for effective work. Sweet spot was developing brands for franchise organizations such as Chevrolet, Group Health Association, Gloria Jean's Gourmet Coffee, Realty World, and Cellular One. .

Washington D.C. Metro Area

Promoted to Account Supervisor after 9 months as an AE. Led, developed and executed all mass marketing, media planning, creative and brand advertising for USAir with billings of over $25 million and 10 direct reports. Accomplishments include the first ever brand building campaign for USAir and the launch of their frequent flyer program. Left company when the office was closed and consolidated with Atlanta.

Greater Minneapolis-St. Paul Area

Client: Northwest Airlines. Responsible for $5 million in retail and brand advertising for 26 U.S. markets and Europe for Grey's largest account in the Minneapolis area..

Business

Activities and Societies: Alpha Phi Sorority

General Management