The rise of the megacorporation ushered in “The Great Distancing:” Companies focusing more and more time managing functions and processes, and less and less time obsessing over their customers. I focus on helping companies adopt a customer-centric operating posture, shifting from an internal company orientation to an external customer orientation.It’s not only the right way to run a company, it’s increasingly required as the complexity of achieving growth continues to increase. Focusing on the customer (both to improve the customer experience and to run the business more effectively) is a proven means of improving performance – at scale, over time.Doing this requires a maniacal focus on customers as humans, not as objects. As individuals, not as an abstract group. And it requires new ways of working across the organization. And new perspectives and mindsets.We formed WideOpen to work on these issues with CX champions who believe in the power of customer centricity – who are passionate about bridging the gap between their company and their customers.If you are interested in learning more about how Strategic CX can benefit your organization, DM me or reach out via email: jeff@thisiswideopen.com.