Strategic Communications Manager
Current• Quintupled the open rate on e-newsletters while saving 30% on the cost of the email platform o Identified incorrect list management practices in Campaign Monitor, developed a plan for cleaning up duplicates and inactives, and won approval from the executive director o Implemented the plan in two hours, immediately doubling open rates and reducing costs o Innovated a process to clean up inactive subscribers on an ongoing basis; accurately foresaw future problems with that process, enabling rapid response to protect deliverability scores o Developed a new approach to newsletter content creation that saved staff time and increased audience engagement; created a quality control process and sent over 900 consecutive emails without errors o Updated the visual design of the newsletters and A/B-tested subject lines; increased brand loyalty, earned consistent readership, and achieved open rates as high as 80% o Launched a new program newsletter at an initial 70% open rate and filled all the slots for the program's high-bar volunteer opportunity in two weeks• Gained new technical skills that led to 31% lower costs and 500% higher revenue o Analyzed skills gaps on the communications team; closed gaps by finding and completing a University of Michigan course in HTML, CSS, JavaScript, and responsive design o Used new technical skills to complete website projects including interactive quizzes and location detection features; outsourced fewer projects to the website consultant and reduced departmental costs by 31% o Designed and built new donation pages, which contributed to a 500% increase in dollars raised through online givingo Managed a website project that created a dramatic visual refresh at a tenth of the cost estimated by senior leadership• In two weeks, learned the administrative side of Zoom and built a virtual national convention, savings tens of thousands of dollars and enabling our members to gather safely during a pandemic
