Janette Rosenbaum Email and Phone Number

• Quintupled the open rate on e-newsletters while saving 30% on the cost of the email platform o Identified incorrect list management practices in Campaign Monitor, developed a plan for cleaning up duplicates and inactives, and won approval from the executive director o Implemented the plan in two hours, immediately doubling open rates and reducing costs o Innovated a process to clean up inactive subscribers on an ongoing basis; accurately foresaw future problems with that process, enabling rapid response to protect deliverability scores o Developed a new approach to newsletter content creation that saved staff time and increased audience engagement; created a quality control process and sent over 900 consecutive emails without errors o Updated the visual design of the newsletters and A/B-tested subject lines; increased brand loyalty, earned consistent readership, and achieved open rates as high as 80% o Launched a new program newsletter at an initial 70% open rate and filled all the slots for the program's high-bar volunteer opportunity in two weeks• Gained new technical skills that led to 31% lower costs and 500% higher revenue o Analyzed skills gaps on the communications team; closed gaps by finding and completing a University of Michigan course in HTML, CSS, JavaScript, and responsive design o Used new technical skills to complete website projects including interactive quizzes and location detection features; outsourced fewer projects to the website consultant and reduced departmental costs by 31% o Designed and built new donation pages, which contributed to a 500% increase in dollars raised through online givingo Managed a website project that created a dramatic visual refresh at a tenth of the cost estimated by senior leadership• In two weeks, learned the administrative side of Zoom and built a virtual national convention, savings tens of thousands of dollars and enabling our members to gather safely during a pandemic

• Managed the email queue to edit and send 25+ email blasts per month while maintaining a deliverability score of 9.8 out of 10 and an impeccable level of quality; in 20 months, never needed to send an "apology and correction" email• Wrote, edited, and sent press releases; managed templates and folders to maximize efficiency• Worked with chapter leaders to build new websites and improve use of Facebook pages; chapters that made use of this help were 2.5 times more likely to see 10% annual membership growth in 2019 than chapters that did not use this help

JR Consulting provided writing, editing, teaching, and research services for multiple clients.• Published articles in a variety of magazines and newspapers• Met all deadlines and achieved consistently excellent performance scores in a fully remote role• Communicated across a language barrier, a cultural divide, and a 12-hour time difference to teach English to students in China• Prepared research proposals and contributed to data analysis for ongoing projects related to public perceptions of climate change

• Developed expertise in one of the most complex and risky areas of an electronic medical record system, found many serious issues, prioritized effectively to get issues fixed, and taught others about this area, resulting in more issues being found• Innovated a new testing strategy, worked with team leaders to develop and refine the idea, and won approval from the head of the team

• Gained expertise in database systems and querying logic, created and maintained detailed documentation of constantly changing processes, and devised new processes as necessary to bridge gaps between customer requirements and software capabilities• Working with a team of 10 people, personally completed 40% of an emergency project that was critical to successfully onboarding a new customer