• Specialized as an expert in fraud and security features and led broader thought leadership efforts including writing whitepapers, delivering speeches, and creating sales enablement content. • Delivered completely new video product training for all features to internal teams and customers.• Created product-related material for five major global regions, localized and branded for regional partners. • Piloted a business case for new in-app messaging and analytics capabilities and led the implementation project. • Led GTM campaigns for product bundles by industry vertical (primarily finance, healthcare, and government) including live demos, webinars, events, and commercialization pitches to global telecommunications partners.

• Managed all marketing channels with full ownership of brand (through a rebranding), website, paid, social media, product research and launch, messaging, competitive intelligence, persona development, and positioning. • Redesigned complete marketing funnel for lean, cost-effective acquisition with 1/3 budget YoY and 130% ROI.

• Set up a new team to implement customer feedback loop and inform roadmap decisions for product teams. • Managed paid social for a $100k daily spend ecommerce account including reporting and analysis of results.

• Lead the business strategy for a two-person, unfunded idea through its early stages of growth. Managed investor relations and raised over 1 Million dollars. • Created all external/internal communications including branding, print and web copy, grants, updates, whitepapers, and board meeting materials. • Developed communication strategies for different target markets and facilitated partnerships. • Recruited and led design and engineering teams to collaborate and produce content.

The Cal Poly Entrepreneurs club is a student-run organization which provides student entrepreneurs education, connections, and resources to start their own companies. Presented for weekly meetings and sourced speakers for events. Developed educational materials for startup-related topics including investment, pitching, negotiation, and teambuilding. Mentored startups through conception, Cal Poly's Hatchery program, and the Hothouse Accelerator.

The Jupyter Notebook is a web application that allows you to create and share documents that contain live code, equations, visualizations and explanatory text. Uses include: data cleaning and transformation, numerical simulation, statistical modeling, machine learning and much more. Managed projects for cross-disciplined teams, facilitated user testing, co-created a community newsletter to a large open-source audience. https://jupyter.org/

For almost 20 years, Softec has been the Central Coast’s premier software and technology association. Worked to align local businesses, individuals, and educational resources in our community to produce a thriving hub of innovation on the Central Coast. Introduced a role specifically to help Softec connect with Cal Poly's students and entrepreneurial community so that these communities could support the next generation of local innovative and tech-focused businesses.