Driving short-term and long-term change across the region, enabling new ways of working through leadership, coaching and mentoring in CX strategy, marketing excellence and omnichannel execution.Responsible for the inception, design and implementation of an Nordic & Baltic omnichannel framework, combining elements of existing strategic frameworks and tools to create an improved, customer maturity-based standard for omnichannel marketing, resulting in a practical, value-focused marketing… Show more Driving short-term and long-term change across the region, enabling new ways of working through leadership, coaching and mentoring in CX strategy, marketing excellence and omnichannel execution.Responsible for the inception, design and implementation of an Nordic & Baltic omnichannel framework, combining elements of existing strategic frameworks and tools to create an improved, customer maturity-based standard for omnichannel marketing, resulting in a practical, value-focused marketing toolkit for Nordic and Baltic marketing and sales teams.Leading organization-wide focus on customer value. In particular, aligning the field force with marketing strategy. This involved implementing a comprehensive sales incenctive program, improving sales force effectiveness through data and improved ways of working, as well as driving organizational OKR implementation to increase transparency. Leading multiple cross-functional marketing and business teams in commercial experimentation activities in the consumer and healthcare professional spaces, ensuring adoption of proven methodologies and frameworks to drive more efficient marketing practices and improving business, particularly vaccine sales and VCR in private market across several markets. Show less

Board member of family investment office specializing in equity investing globally.

Responsible for Design, UX and Brand alignment in the Microsoft Modern Life & Devices (ML&D) owned and operated digital marketing channels for Surface, Windows, Windows for Business and Surface for Business. Cross-functional role, steering creative, design and UX through mentoring, influence and hands-on expertise. Partnering closely with digital teams as well as different organizations across the company from Engineering and Design to Brand and Accessibility to influence design and… Show more Responsible for Design, UX and Brand alignment in the Microsoft Modern Life & Devices (ML&D) owned and operated digital marketing channels for Surface, Windows, Windows for Business and Surface for Business. Cross-functional role, steering creative, design and UX through mentoring, influence and hands-on expertise. Partnering closely with digital teams as well as different organizations across the company from Engineering and Design to Brand and Accessibility to influence design and development direction, contributing quantitative and qualitative business strategy insights and approving executions. Managing and directing agency partners in design and development tasks. Driving a customer-centered, testing-led UX framework with a strong strategic business focus. Key achievements:Drove widescale adoption of new design framework for a premium look and feel across first-priority marketing sites to land in conjunction with major Microsoft device launches.Drove eCommerce flow design and customer journey optimization strategy across 15 global sites with over 6 billion annual visitors, resulting in a 24% YoY (2017) revenue increase overall, with the highest increase on Surface.com with 64%. Responsible for accessibility standards compliance across WDG marketing web sites. Driving an internal team culture change from no consideration of accessibility standards to making accessibility a fundamental element of design and execution in the WDG sites. Owner of usability testing framework, running qualitative user testing of new digital concepts and designs. Combining qualitative and quantitative data to improve KPIs and site experience. Most notable success – proving the viability of new design framework and premium direction ahead of major product launches, resulting in increased engagement and revenue uplift across sites. Show less

Led an internal team of creatives and and in-house vendors responsible for content creation, design and UX for the Microsoft Mobile Devices web experience. Global ownership of UX and editorial planning for over 60 autonomous local sites. Acting as internal champion for the team, managing stakeholder relationships in several key areas of the business. Key achievements:Responsibility for UX and design in the successful migration of Nokia.com to Microsoft.com. Acting as UX and… Show more Led an internal team of creatives and and in-house vendors responsible for content creation, design and UX for the Microsoft Mobile Devices web experience. Global ownership of UX and editorial planning for over 60 autonomous local sites. Acting as internal champion for the team, managing stakeholder relationships in several key areas of the business. Key achievements:Responsibility for UX and design in the successful migration of Nokia.com to Microsoft.com. Acting as UX and design lead in transforming a Nokia branded site experience to integrate seamlessly into the Microsoft.com brand environment in a 6-month timeframe, with minimal impact on day-to-day operations.Creating an industry leading, mobile optimized site experience using metrics and methodology developed in-house.Deploying a data-driven, mobile-first design approach to content and prototyping through a regular user testing framework as well as establishing ways of working across content, analytics and performance teams. Planning, producing and successfully deploying a unified style guide and editorial policy to align 60+ autonomous local sites with global UX and brand guidelines. Key cross-team influencer role in digital campaign and concept development. Show less

Responsible for content creation, design and UX for global Nokia.com web experience. Managing prototyping and content teams as creative lead. Responsibility for overseeing new creative concept development as well as managing stakeholder relationships.Key achievements: Silver in the Finnish D&AD awards (Vuoden Huiput) in the category of Innovative Media and Environment for the Nokia Pass It On campaign. Honorable mention, in the best mobile campaign category in the Grand… Show more Responsible for content creation, design and UX for global Nokia.com web experience. Managing prototyping and content teams as creative lead. Responsibility for overseeing new creative concept development as well as managing stakeholder relationships.Key achievements: Silver in the Finnish D&AD awards (Vuoden Huiput) in the category of Innovative Media and Environment for the Nokia Pass It On campaign. Honorable mention, in the best mobile campaign category in the Grand One digital awards for the Nokia Pass It On campaign. Show less

Responsible for hands-on content creation for Nokia.com, including film production, storyboarding, copywriting and graphic design. Also engaged in developing new creative concepts on a daily basis. Worked with and managed several creative agencies. Key achievements: Successfully managed content production and on-time deployment of digital assets for up to 30 product launches annually.Collaborated with several creative agencies to create a ”product benefit film” concept… Show more Responsible for hands-on content creation for Nokia.com, including film production, storyboarding, copywriting and graphic design. Also engaged in developing new creative concepts on a daily basis. Worked with and managed several creative agencies. Key achievements: Successfully managed content production and on-time deployment of digital assets for up to 30 product launches annually.Collaborated with several creative agencies to create a ”product benefit film” concept for marketing Nokia products.Developed relationships with local digital country managers to ensure correct and on-brand deployment of global assets. Became the internal go-to stakeholder for global digital content. Show less

Worked as an independent contractor, helping marketing teams with prototyping new business concepts for various international enterprises, such as Ikea, Elisa, Ruukki , etc. Developed content, design and marketing automation strategies for CRM and web.

Co-founder of innovative, agile marketing agency. Responsible for the ideation and art direction of award-winning campaigns, digital service concepts and mobile apps. Active involvement in new business acquisition. P&L responsibility.

Internship at Reuters BI Products department