Design and Photograph Compelling Assets for Home and Landing Pages, Banners, Product Display Pages (PDPs), and Social Media Content. Photography and Digital Design for top retailers' websites and social media, including Walmart, Target, Amazon, Ulta and Conair. Collaborate With Marketing Teams to enhance product launch storytelling and brand awareness through engaging content and messaging filled with beautiful and memorable imagery.

Creative Direction and Brand marketing for women's fashion retailer with 500 locations • Art Direction and production of all marketing materials • Oversee marketing department to increase sales, customer acquisition and loyalty • Strategize, produce and analyze promotion results: emails, social media, advertising and website• Collaborate with merchandising teams to create seasonal marketing campaigns • Concept/Produce photo shoots; hire photographers, models, stylists, studio/locations• Built and oversee in-house ecommerce photo studio • Develop and maintain Marketing Calendar to ensure timely delivery of advertising and collateral• Develop, maintain and report on annual marketing budget

Lead marketing/PR for couture fashion designer with international wholesale, retail and e-commerce businesses. Oversaw production of NY Fashion Week runway shows at Lincoln Center. Identified and developed brand partnerships with Maybelline, Origins, Disney, Gaiam. Launched 1st ever activewear collection at NYFW. Specialized in broad-reaching marketing that significantly increased Vivienne Tam brand awareness and global sales.

Creative Direction and Strategic Marketing, Business Development, PR, Website, Social Media, Ad campaign for MTV Pastry Footwear brand by MTV's Vanessa & Angela Simmons, Run’s House and Daddy’s Girls. Retailers: Macy’s, Foot Locker, Finish Line, Zappos and Dillards. Lead European launch at Foot Locker in 500 stores: Collaborated with Amsterdam headquarters on International launch in London; international print, TV and online social media campaign.Produced National Mall events: “Rock the Mall” in Vegas, NY and Miami: generated audiences of 5000+ consumers at each event. Live webcast and Eblast campaign.Oversaw public relations strategy. Managed PR Agency, Rogers & Cowan, US and international businesses.

Led creative marketing department for a fashion company with brands at Walmart, Macy’s, Kohls, Dillards, Belks, Costco. Brands include Simply Vera by Vera Wang and Daisy Fuentes for Kohls. Collaborated with CEO on new business initiatives; identifying opportunities for new private label brand development.Conceptualized marketing materials to support brands: advertising, websites, PR strategy, packaging, look books, catalogs, mailers, photo shoots.

Headed up Marketing/PR Dept. for a 600 store fashion retailer. Reported to CEO; conceptualized and executed branding strategies: advertising, photo shoots, PR, direct mail, store signage, customer loyalty programs and web development.Launched Rave Girl: new retailer targeting Tweens; grew to 110 stores. Implemented eblast and direct mail program.Prepared annual budgets of $2 Million.

Marketing and Creative Direction for global fashion and accessories designer brand: - Advertising, PR, Visual Merchandising, Catalogs-Traveled to Europe; represented USA in bi-monthly global marketing meetings - Created corporate sales tools utilizing video modules to promote brand- Supported Swiss team on new international product launches- Built and managed in-house creative services department; moved all outsourced collateral production and advertising in-house resulting in substantial savings. - Directed creative and copy for all marketing programs: advertising, catalogs, videos, packaging