Jan Fletcher Email & Phone Number

Bath, Gb

Guildhall, Bath

I'm regularly hired by Bath & North East Somerset Council to plan and deliver communications strategies for new and controversial initiatives e.g. Bath's clean air zone, the modern libraries programme, budget cuts and new transport strategies. The scope of this work includes:- Strategic planning and delivery of public communications working closely with service teams and the press office- Drawing up overarching narratives and key messages- Turning complex technical reports and information into accessible, consistent content for a wide range of audiences and media (print, online, video, social and case studies)- Writing scripts for informational videos, animations and advertisements- Planning and developing awareness campaigns- Writing consultation documents and questionnaires - Developing strong brand identity for initiatives- Briefing and managing designers, animators, web developers, printers and customer servicesI have a creative, careful and collaborative approach that aims to enhance and protect the Council's reputation while delivering its strategic objectives.

Bath And Bristol Area

I work with organisations across the south west to create compelling communications, copy and content for digital and print media, such as web content, case studies, newsletters, social media and brochures, including tone of voice guidelines. I enjoy turning complex, technical writing into plain English for a wider audience, and getting messages across in a compelling yet simple way to get results. I have legal, medical (NHS), commercial, public and voluntary sector clients.I also offer marketing and communication management on a contract basis, including strategic planning and delivery of campaigns and development projects.

Bristol, United Kingdom

Patient Voice South offers support and networking opportunities for anyone promoting patient and public participation in the design and delivery of healthcare. I managed the programme during its pilot, growing and managing membership, establishing its key messages, developing the website, writing membership communications (web content, newsletters, social media), and supporting field managers with events and training.

South Gloucestershire / Bristol

I've worked on various contracts for NHS South West Commissioning Support (now NHS South Central and West Commissioning Support):• Writing content for three new websites for SWCS’s clients (Bristol, North Somerset and South Gloucestershire Clinical Commissioning Groups) including preparing a tone and style document, and working collaboratively with project managers, proof-readers and content owners to achieve objectives • Communications Officer (part time) for South Gloucestershire Clinical Commissioning Group (CCG), writing and managing internal communications and external communications including press, social media and newsletters to boost the CCG’s profile and an understanding of its role among stakeholders and the wider public • Writing case studies to support SWCS’s own business development initiatives, showcasing successful projects • Writing/editing content for an internal website for Avon Primary Care Research Collaborative (APCRC) to support training

Weston Super Mare

Researched and wrote a long-term fostering recruitment and retention strategy as part of a wider cost-saving initiative; led a re-branding and web development project, and launched a highly successful recruitment campaign. As a result, fostering enquiries rose 100% on previous years and the Council met its ambitious recruitment targets.

Bristol, United Kingdom

Responsible for the implementation of a comprehensive marketing and recruitment strategy for foster carers and adopters integrating online, press, PR, print and events.

Bath, United Kingdom

Developed this award-winning publisher's direct selling (franchise) network to triple membership and grow sales by 60%. Led a small team across recruitment, sales, product promotions, network communications, events and training. The programme enables members to earn money by selling children's books and gifts from home, online or at events and by recruiting others, and has over 1,500 members.

London, United Kingdom

Planned and managed activity to acquire new customers and build repeat business in schools, including marketing research, targeted direct marketing (emails, CRM database management, direct mail), brochure production, events attendance and sales support. World Challenge Expeditions (WCE) is a leading provider of leadership and personal development programmes for young people, running expeditions in the developing world.

London, United Kingdom

Managed direct marketing campaigns into schools, catalogue and brochure production, sales support, budget management and events attendance.

London, United Kingdom

Initiated new procedures to grow academic adoptions and managed catalogue production, sales support and attendance at exhibitions for this start-up educational publisher specialising in practitioner books for children with special needs (now part of the Taylor and Francis group).

M.A. Hons, Art History

Postgraduate Diploma In Publishing

Education record