Product owner responsible for an international verified reviews program

Ownership of web-based B2B platform• Setting up roadmap and product goals (coordination with internal key users team)• Backlog ownership and prioritization• Stakeholder (internal and external) management• User and stakeholder feedback research/new requests refinement in close cooperation with internal key users• Cooperation with external development team within partial scrum framework: regular standups, plannings, backlog refinements... • Creating and validating design and user flow prototypes• Translating the business context to the development team• Delivery and launch of completely new Portal to support partner in OEM based business; including the definition of the MVP and regular validation sessions with the partner • Userbase of the Portal: approx 10k active accounts, 11k individual sessions/month; integrations with CRM, Partner education platform, Service Desk and other external applications.

Member of international marketing team responsible for PR communication in the Czech Republic. Main focus on brand awareness and thought leadership to support business goals and recognition among potential employees. Managing PR agency in UK (setting KPIs upon business goals in the region, developing strategy to pursue them, regular communication with the agency and local representatives, evaluation and reporting).Main areas of focus: media relations, content creation, event management Close cooperation with internal recruitment team and external recruiter. Setting communications strategy for supporting hiring efforts related to R&D positions in Prague, Brno and Ostrava dev-centers.Representing Marketing department in Agile Product Development work group. The group is responsible for implementing Agile framework principles into productization process across the whole company. Close cooperation with R&D and Product Management. Reporting to Global PR and Media Relations Director settled in US.

Interim PR Manager operating full time in client’s HQ.Press spokesperson: media communications on a daily basis, drafting statements, quotes and speeches for C-level representatives, securing interviews.Copywriting: press releases, bylined articles, advertorials, brochures, web/blog posts, B2B and internal newsletters, internal magazine for employees.Cooperating with an international team operating in 16 offices (EU, USA, Latin America and Russia).

Leading client accountsTaking part in agency’s management and business development.PR consultancy, media relations, internal communications, copywriting, event management.External press spokesperson for LINET (2010 – present), partly operating in client’s office, daily communication with client’s C-level representatives.Cooperating with international PR/MKT team (LINET).Key accounts: LINET (med-tech, outsourced for complete PR management), CZ.NIC (ICT, corp. PR, event management), Hartmann – Rico (healthcare, corp. PR, product PR, internal comm., event management), CAFF (pharma, corp. PR, event management).

Account manager | heretic Public relations | 12/2008 – 12/2013Leading a variety of client accounts (3-5 at a time): strategy consultancy for clients, drafting and executing PR campaigns, taking part in agency’s business development.External press spokesman for Skanska (2009) and LINET (2010 – present), partly operating in client’s office, daily communication with client’s C-level representatives.Cooperating with international PR/MKT team (LINET).Internal communication: company’s internal magazine (LINET, Hartmann – Rico).CopywritingKey accounts: LINET (med-tech, outsourced for complete PR management), CZ.NIC (ICT, corp. PR, event management), Hartmann – Rico (healthcare, corp. PR, product PR, internal comm., event management), Sulko (construction, product PR), Skanska (construction/development, corp. PR, crisis PR).

Responsible for various client accounts: taking part in drafting strategy of PR campaigns, responsibility for execution, media relations building, copywriting.Key accounts: PSJ (construction/development, corp. PR), ECM (development, corp. PR), OMV (gas station network, corp. PR, product PR), Casablanca INT (ICT, corp. PR), Provident Financial (finance services, corp. PR), Dr. MAX (pharma retail, corp. PR).

Executive support on different accounts: copywriting, translations, media monitoring.