As an expert marketing research I help companies move their businesses forward using customer insights. Using my experience in both qualitative and quantitative design, I led the charge for a major insurance company to understand their customer's' journey from initial sign-on through renewal/ cancellation. This was multinational research in U.S. and LATAM. It identified critical customer pain points the company could act on by implementing strategies to improve the customer experience.Other examples of my work include:• Segmentation• Product development• Concept testing• Buyer/non-buyer• Competitive intelligenceMy expertise covers a range of sectors including:• Financial services/insurance• Healthcare • Energy • Non-profits/associationsI have a a BBA from Temple University Philadelphia, PA, with a concentration in marketing. I've completed coursework toward an MA from Eastern College in Wayne, PA to better understand the inner workings of non-profit organizations. Most recently, I completed Burke Institute’s Moderator’s training. For more information, you can reach out directly via email to: janice.morrison@verizon.net
Listed skills include Competitive Intelligence, Marketing Strategy, Marketing, Spss, and 19 others.
