Janiene Losco Email & Phone Number

New York, NY, US

New York, NY, US

Berkeley Heights, New Jersey

• Creates content that resonates with commercial real estate brokers and amplifies the brand, combining business nuance with customer value.
• Delivers best-in-class content across blogs, emails, videos, deal case studies, social media, websites and marketing collateral.
• Develops marketing plans and content for multi-channel campaigns—across paid and owned media—that support commercial real estate and small business goals. Measures campaign effectiveness and optimizes tactics to exceed.
• Collaborates with subject matter experts to ensure message accuracy and relevance. Crafts content that communicates Ready Capital’s value in a simple, relatable manner.
• Ensures brand alignment in copy through tone, voice and terminology. Reviews and edits marketing content for clarity, brevity and effectiveness.

Morristown, New Jersey

• Led insurance program marketing that energized the brand and supported growth initiatives, including content development, creative and marketing execution for paid, owned and earned media. In two years, website traffic.
• Re-envisioned content on company website to better align with the brand, product offerings and insurance broker expectations.
• Improved marketing operational efficiencies, including streamlined processes, coordinated execution and enhanced quality output.

Jersey City, New Jersey

• Directed content marketing strategy to attract, engage and retain financial advisors. Created cohesive, digital content across social media, search engines, emails, paid media and multiple websites to promote brand.
• Created a compelling brand architecture for multiple investment boutiques aligning under the New York Life Investments brand and a new value proposition to shape how the brand would manifest itself through digital.

Parsippany, New Jersey

• Expanded digital footprint of the mutual fund business to support the retail, institutional and retirement divisions. Organically grew in-house team to be a center of excellence in managing websites, social media.
• Integrated existing creative services group to facilitate consistent messaging and brand identity across print and digital assets. Managed print designers, print production coordinators, freelancers and external.

Parsippany, New Jersey

Built new web capabilities for the mutual fund business, managing copy, design, UX, publishing and analytics.

Livingston, New Jersey

Managed marketing communications for Group Life division. Worked with account executives and designers to produce client materials.

Bachelor Of Arts - Ba, Advertising And Design

Master Of Arts - Ma, Corporate Communications