Janine Hidalgo Email & Phone Number

Responsible for end-to-end execution of paid media campaigns, serving as the main point of contact for clients and cross-functional teams. Adept at identifying opportunities and delivering strategic solutions for Paid Search, Paid Social, and Display & Programmatic, resulting in exceeding quarterly goals and revenue year over year. Manages multi-million dollar annual paid media investments globally and conducts competitive media landscape research for insightful quarterly reports. Leads client meetings and drives operational success through process improvement-owned initiatives. Acted as interim account lead for Microsoft, executing media plans for multiple apps including gaming and productivity service-cloud based tool.Account: LinkedIn (Sales Solutions and Learning), Microsoft Apps (365 and Gaming), Mozilla

Los Angeles, Ca

Responsible for developing and managing multiple media plans for high-profile campaigns, collaborating with cross-functional teams, and leading client communication. Demonstrated expertise in audience research, data analysis, team training, and overseeing campaign performance, while providing leadership in executing projects and facilitating effective communication within teams.Account: Amazon Prime Video-Amazon Studios, IHOP, Alterra Mountain Company

Los Angeles, California

Responsible for day-to-day client communication, ad-hoc project contributions, audience, and data analysis. Built processes for tools and daily tasks to efficiently help personal and team workloads. Account: IHOP, Alterra Mountain Company

Universal City, Ca

•Attended daily cross-departmental meetings including the on-air, digital, social, paid media, synergy, print, promotions and partnership teams and contributed to various collaborate marketing projects•Collected and tracked creative, digital and social assets from all NBC brands for cross-company synergy initiatives•Ideated and presented ideas for NBC Entertainment business opportunities including award campaigns, digital initiatives and promotions•Analyzed and assisted in creation of landscape analysis, marketing plans and producer overviews for new and returning series including The Voice, This Is Us, Good Girls, Ellen’s Game of Games, Little Big Shots and Jesus Christ Superstar: Live Concert•Participated in brand, social and digital brainstorms for pilots, alternative and scripted primetime, late night series and specials including World of Dance, Law & Order True Crime: The Menendez Brothers, Rise, A.P. Bio, The Brave, Making It and The Wall •Managed the creation and national distribution of “Branded in World Go Bags” for the launch of The Brave and assisted with “The Brave Boot Camp” activation in partnership with Reebok•Tracked development/pilots at key networks and created competitive landscape decks to present findings, analyze themes, trends and key takeaways for 2018-2019•Managed pilot season talent tracker including social footprint, key credits and consumer ratings metrics

Greater Los Angeles Area

•Collaborated directly with licensing managers to conduct business and trend research for food, retail, and entertainment industries such as Tapatio, Pantone, Johnson & Johnson, Musically, etc.•Researched consumer insights on social media to identify new market opportunities to generate bi-monthly trend reports with Brand Central Insights team for Target Corporation•Oversight of business opportunities and contact entries on Salesforce•Performed administrative duties such as expense reports, shipping, answering phones, booking travel plans, etc.•Assisted the team as an Exhibitor at the Licensing Expo in Las Vegas 2017

Greater Los Angeles Area

•Collaborated with Marketing Director to execute best practices for social media and studio outreach•Conducted social media outreach on Instagram for brand influencers of TheBu with a 68% response rate•Developed “Cooler Project” Marketing Plan for Summer 2018 to strategically promote to target audience •Coordinated 12 sampling events with local fitness studios and 5 social media events

Greater Los Angeles Area

•Exceeded customer needs and expectations by utilizing Uniqlo service standard•Assisted management to distinguish and resolve store issues•Provided product and brand knowledge to customers•Knowledgeable of cashier protocol, fitting room standards, shipments, policy and procedures, etc.

Cal State University, Northridge

Director of Communications, CSUN •Assisted the VP of Communication Department in collecting newsletter content such as networking opportunities, key events and special recognition of outstanding members •Organized designed portions of weekly newsletter and curated events to send out to club members•Managed club’s social media platforms on meeting days to promote the guest speaker or eventDirector of Careers and Placement, CSUN •Explored internship and job opportunities in different industries for CSUN AMA members•Networked with professionals to recruit companies to attend the annual Marketing Mash Up networking event