Janine Cross Email and Phone Number
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Extensive experience in interactive media across digital disciplines, including online display, online video, social media, and mobile marketing. Client category experience in consumer package goods, entertainment, tourism/attractions, travel, healthcare, and pharmaceuticals.Specialties: Interactive media, strategic planning, negotiation and buying, integrated media strategies, business development, account management, reporting, web analytics
Harmelin Media
View- Website:
- harmelin.com
- Employees:
- 273
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Executive Vice President, ActivationHarmelin Media Jan 2024 - PresentBala-Cynwyd, Pennsylvania, United StatesOverseeing all aspects of media activation at the agency, encompassing all forms of digital, video, audio, and display media, inclusive of out-of-home and print.
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Senior Vice President, DigitalHarmelin Media Jan 2021 - Dec 2023Bala-Cynwyd, Pennsylvania, United States
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Vice President, DigitalHarmelin Media Oct 2015 - Jan 2021Bala Cynwyd, PaLeading the digital activation team, responsible for digital buying across the agency’s 100+ clients. Buying services include online video, display, mobile, social media, search engine marketing, search engine optimization, and site analytics. Responsibilities include the development and management of the buying process, partner relationships, and evaluation of group wide practices and offerings.
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Senior Media DirectorHarmelin Media Jun 2014 - Sep 2015Bala Cynwyd, PaOverseeing the digital activation team, responsible for digital buying across the agency’s 100+ clients. Responsibilities include the development and management of the buying process, partner relationships, and evaluation of group wide practices and offerings.
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Associate Media DirectorHarmelin Media Dec 2012 - May 2014Bala Cynwyd, Pa
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Online Media ManagerHarmelin Media Dec 2010 - Jan 2013Digital account manager for a large CPG brand, as well as additional CPG and tourism accounts. Responsible for overseeing team in strategic planning and execution of online media campaigns across online offerings (Display, Social Media, Mobile, Search, etc). Accountable for training and supervising employees across accounts.
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Senior Online Media StrategistHarmelin Media Feb 2008 - Dec 2010Responsible for strategic planning and buying of online media (Display, social media, mobile, etc) for clients across a broad list of categories, including entertainment, tourism/attractions, CPG, travel, healthcare, and pharmaceuticals. Worked closely with direct reports and the traditional planners on all accounts. Represented the Harmelin Digital department in new business pitches. Completed formal new business training through Sandler Training.
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Senior Media PlannerDigitas Oct 2007 - Feb 2008Responsible for all online activity for Skittles, Starburst, M&Ms, & Dove Chocolate for the Mars account. Developed strategic recommendations that met client marketing objectives. Performed campaign analysis for optimization and post reporting. Trained and supervised Associate Media Planners. Worked closely with the traditional planning agency for integrated programs. Assisted with the process and planning of the Mars 2008 Upfront Online Video buy. Client list included: Skittles, Starburst, M&Ms, & Dove Chocolate.Please note that Modem Media became Digitas in September 2007 -
Media PlannerModem Media Oct 2006 - Sep 2007Managed all online media activity, from development through post analysis, for the Kraft beverage sector. Developed strategic recommendations that met client marketing objectives. Performed campaign analysis for optimization and post reporting. Trained and supervised Associate Media Planners. Worked closely with the traditional planning agency for integrated programs. Client list included: Crystal Light, Fruit 2.0, Maxwell House, Carpi Sun, Kool Aid, Tassimo, General Food International Coffee
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Associate Media PlannerModem Media Sep 2005 - Sep 2006Supported manager in the development of online media campaigns for Kraft brands. Assumed full responsibility for the execution of the media buys (i.e. generated insertion orders, compiled creative specs, monitored campaign delivery.) Managed campaign billing process.
Janine Cross Skills
Janine Cross Education Details
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Mass Communication -
John Jay High School
Frequently Asked Questions about Janine Cross
What company does Janine Cross work for?
Janine Cross works for Harmelin Media
What is Janine Cross's role at the current company?
Janine Cross's current role is Senior Vice President, Digital at Harmelin Media.
What is Janine Cross's email address?
Janine Cross's email address is jc****@****lin.com
What is Janine Cross's direct phone number?
Janine Cross's direct phone number is (610) 668*****
What schools did Janine Cross attend?
Janine Cross attended University Of Delaware, John Jay High School.
What skills is Janine Cross known for?
Janine Cross has skills like Account Management, Web Analytics, Mobile Marketing, Strategy, Online Advertising, Digital Media, Digital Strategy, Digital Marketing, Media Buying, Marketing, Social Media, Integrated Marketing.
Who are Janine Cross's colleagues?
Janine Cross's colleagues are Matthew Printz, Harmelin Media, Christine Cozzo, Kathleen Carlyle, Jamie Rudenstein, Maeve H., Reigel Almero.
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Janine Cross
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