Janine Cross Email & Phone Number

Bala-Cynwyd, Pennsylvania, United States

Overseeing all aspects of media activation at the agency, encompassing all forms of digital, video, audio, and display media, inclusive of out-of-home and print.

Bala-Cynwyd, Pennsylvania, United States

Bala Cynwyd, Pa

Leading the digital activation team, responsible for digital buying across the agency’s 100+ clients. Buying services include online video, display, mobile, social media, search engine marketing, search engine optimization, and site analytics. Responsibilities include the development and management of the buying process, partner relationships, and evaluation of group wide practices and offerings.

Bala Cynwyd, Pa

Overseeing the digital activation team, responsible for digital buying across the agency’s 100+ clients. Responsibilities include the development and management of the buying process, partner relationships, and evaluation of group wide practices and offerings.

Bala Cynwyd, Pa

Digital account manager for a large CPG brand, as well as additional CPG and tourism accounts. Responsible for overseeing team in strategic planning and execution of online media campaigns across online offerings (Display, Social Media, Mobile, Search, etc). Accountable for training and supervising employees across accounts.

Responsible for strategic planning and buying of online media (Display, social media, mobile, etc) for clients across a broad list of categories, including entertainment, tourism/attractions, CPG, travel, healthcare, and pharmaceuticals. Worked closely with direct reports and the traditional planners on all accounts. Represented the Harmelin Digital department in new business pitches. Completed formal new business training through Sandler Training.

Responsible for all online activity for Skittles, Starburst, M&Ms, & Dove Chocolate for the Mars account. Developed strategic recommendations that met client marketing objectives. Performed campaign analysis for optimization and post reporting. Trained and supervised Associate Media Planners. Worked closely with the traditional planning agency for integrated programs. Assisted with the process and planning of the Mars 2008 Upfront Online Video buy. Client list included: Skittles, Starburst, M&Ms, & Dove Chocolate.Please note that Modem Media became Digitas in September 2007

Managed all online media activity, from development through post analysis, for the Kraft beverage sector. Developed strategic recommendations that met client marketing objectives. Performed campaign analysis for optimization and post reporting. Trained and supervised Associate Media Planners. Worked closely with the traditional planning agency for integrated programs. Client list included: Crystal Light, Fruit 2.0, Maxwell House, Carpi Sun, Kool Aid, Tassimo, General Food International Coffee

Supported manager in the development of online media campaigns for Kraft brands. Assumed full responsibility for the execution of the media buys (i.e. generated insertion orders, compiled creative specs, monitored campaign delivery.) Managed campaign billing process.

Ba, Mass Communication

Education record