Janis Bowers Email & Phone Number

Neenah, Wisconsin, United States

Under the direction of the Director of Marketing, oversee the marketing strategy for the Managed Services and Driver Training service lines. Coordinate marketing programs and materials that support lead and financial goals.

Kaukauna

Kaukauna Youth Baseball is fundraising for a $3.5 million baseball complex to expand the opportunity for children in the Kaukauna Area to play baseball. Create marketing materials to share the mission of the program and project with community members and potential sponsors.Identify, research and apply for grants. To date, over $550,000 in grants have been awarded.Coordinate fundraising events such as Throwback Night and KYB Keep 'Er Movin" featuring comedian Charlie Berens.Create consistent content across media channels including newspaper, print, radio, billboard, email campaigns and social media.Meet with potential sponsors to advocate for the mission of Kaukauna Youth Baseball and the completion of the fundraising goals.

Kaukauna, Wi

Launched as a sole-proprietorship in 2008, The Dinner Spin website and cookbook combined a passion for inspiring healthy eating and creative writing. The Dinner Spin provided subscribers a weekly healthy menu plan. • Founded and managed every aspect of a small business: web development, customer acquisition, content publishing, budget evaluation, advertising, promotions and public relations.• Authored, self-published and promoted a cookbook featuring top-rated recipes from the Dinner Spin website. Conducted cooking classes, attended wellness events and presented healthy cooking concepts for large groups.• Contributed as a healthy eating/cooking expert on television (Living with Amy, Morning Blend, CBS Morning News), radio, newspaper, and online media.

Kaukauna, Wi

Reporting to the VP of Sales, Marketing & R & D, responsible for managing the Microsoft Dynamics CRM platform, which encompasses operational processes from managing pipeline activity for the sales team to facilitating new product development and documenting regulatory compliance. Part business analyst and part project manager, this role ensures ongoing user adoption, support, training, architectural design, and custom development activities as well as responsibility for enhancements, upgrades, data quality, analytics and reporting for multiple departments across the globe.• Refined existing CRM system to support company restructure. Worked closely with business leaders to adjust processes creating new fields, functionality and reporting. Ensured team had tools and resources for a successful, common, adjustable, scalable transition to new global business unit model. • Transformed regulatory compliance documentation process. Coordinated efforts between four quality teams to develop universal functionality in CRM, resulting in greater visibility and reporting versus traditional inaccessible spreadsheets for improved turnaround to customers and smoother external audits.• Orchestrated sales and new product development between paper manufacturing and coating divisions. Initiated cadence of regular meetings and created processes to achieve mutual sales, volume and EBITDA goals.• Spearheaded on-boarding and on-going training. Developed progressive instruction by CRM module including memorable hands-on exercises and comprehensive supporting documentation resulting in improved user adoption and data quality.• Constructed strategically/operationally effective dashboards to quickly identify trends from customer data that help drive business decisions.• Executed CRM migration to the cloud – demonstrated impact and benefits to the business, ensured project approval, stage gating, transition and training plans for end-users

Kaukauna, Wi

Kaukauna

Marketing Subcommittee ChairSustainability Subcommitee MemberSet policy, develop and approve budget, hire personnel, ensure school maintains academic standards under the oversight of the Kaukauna Area School District.Develop fundraising strategies involving requests for foundation grants, corporate contributions and individual donors.Coordinate planning for publicity, marketing and community relations.

Neenah Wi

Responsible for enhancing sales model from selling single “Pay-per-view” modules to selling more sustainable corporate subscriptions/contracts to dramatically grow the business line. Subject matter expert for the interactive training line to the National and Key Accounts sales teams.• Generated corporate sales contracts that increased the sales dollars and number of users for interactive training business line. • Collaborated with Product Development, Marketing and Sales Management to develop new training titles, methods of delivery, system enhancements and sustainable sales models.• Inaugural member of Sales Academy after returning to JJK. Mentored new associates and audited training while actively participating in newly launched program that continues to serve as a gateway for all JJK sales hires today.• Change Agent/SME for corporate upgrade from homegrown sales system to SAP CRM.

Neenah, Wi

J. J. Keller & Associates helps companies deal with complex regulations that affect their daily operations. Over 12 years with the company has resulted in diverse contributions including business development, inside sales and promotion planning.AccomplishmentsAssisted in business development plan, promotional activity and product development plans for three major product lines.Event planning execution for groups of 5 to 500 on a range of informational, motivational and entertaining topics including sales recognition programs hosted both on and off campus.Utilize sales skills to increase revenue, new business and enhance customer service.Active member on various advisory groups and steering committees including Corporate Health & Wellness.Facilitated corporate Habitat for Humanity fundraising volunteer team and surpassed goals.

Fox Valley, Wi

Involved in strategic planning process.Developed communication, media relations and website content.Chapter leader responsible for recruiting members, planning and organizing monthly meetings, collecting dues and renewing membership.

Responsible for business development plan, promotional activity and product development launches.• Executed events, sales contests and promotional activity to strategically drive account rep actions which translated into sales growth and diversified sales activity.• Analyzed effectiveness of sales programs and aligned planning to motivate and improve rep retention.

Menasha, Wi

Bay Lakes Council, Boys Scouts of America is a not-for-profit organization supported by donors and the United Way. One of the Midwest’s largest Boy Scout Councils, serving over 20,000 boys in 22 counties.AccomplishmentsOversaw sales, staff & inventory at four regional Scout Shops & four seasonal “trading posts”.Responsible for processing donations, registrations, fundraising and fees.Improved sales, promotions and customer service by revitalizing store layout and ordering options.

Marketing

Education record