Jan Smith Email & Phone Number

London, Gb

Reigate, Surrey

Colchester, United Kingdom

Strategic Marketing Consultant specialising in developing visionary strategies and award winning marketing campaigns, products, and brands across a number of industry sectors - banking, insurance, education, hospitality, and the public sector - in UK and internationally. Skilled in customer service and change management projects. Strong Interim Marketing and Sales Director. Assignments include: Strategic Consultant - Institute of Leadership and ManagementStrategic Marketing Adviser to President/Strategic Consultant, Rosgosstrakh, Moscow, RussiaStrategic Consultant and Project Lead, YOTA, St Petersburg RussiaStrategic Consultant, Whitbread plcInterim Communications and Marketing Director, The Scouts AssociationInterim Communications and Marketing Director, ScopeInterim Sales and Marketing Director, Open UniversityInterim Director Membership and Marketing, Co-op GroupInterim Membership and Marketing Director, ACEVOInterim Marketing and Product Director, BACSStrategic Consultant, Land RegistryStrategic Consultant, Essar, Mumbai, IndiaStrategic Consultant, EBS Building Society, DublinInterim Group Sales and Marketing Director, Liverpool VictoriaInterim Strategic Director, Norwich Union HealthcareThese assignments are detailed below.In addition, conducted numerous other projects for both small and large organisations in financial servcies, automotive industry, leisure market and the public sector

Working as Marketing Adviser to President of Rosgosstrakh, the largest and oldest insurance company in Russia.Currently working on customer data initiatives to drive increased revenue and open up new revenue streams. 5 other assignments completed over the last 6 years. Integration of Russbank into Rosgosstrakh to drive increased revenue as Rosgosstrakh Bank.Structured an integrated Marketing Programme to celebrate the company's 90th anniversary delivered new market research and advertsiing effectiveness tools. Developed Business and Marketing Plan and implementation programme for Rosgosstrakh DIRECT insurance business. Worked with and coached existing teams to transform/develop call centre operations, processes, managment information and customer culture. Recruited and worked with UK design and Russian build agencies to develop and build the new Direct channel web site. Prepared sales document to drive meetings to secure overseas internal investment.

London

Strategic work to identify target student markets and preferred products and pricing points. Enhancing digital capability and channels to market. Identifying key content.

London, United Kingdom

Leading a project team to identify and implement ways to improve Contact Centre customer service, reduce churn, address retention, and manage loyalty for this mobile internet provider.

Strategic Consultant to CEO of Brewers Fayre and Beefeater Brands. Conducted a major strategic assessment of potential for those brands. Developed 2 new restaurant concepts both now launched - Table Table and Taybarns and helped with initial implementation and branding.

Restructured marketing and sales functions and devloped new HR and Budget monitoring processes. Turned round OU new student numbers - increased by 7% year on year, Developed Marketing Strategy, new marketing campaigns and brand identity and established specific servcie standards for Student Servcies call centre. Introduced better DM/web analysis and direct marketing techniques and redesigned all literature.

Leading a project team to revitalise Co-operative Group membership ethos and develop a single membership proposition and supporting marketing campaign for the retail food business and related Busienss Services comapanies - travel, pharmacy, insurance and funeral care. Major part of the project to rationalise all existing databases and build a single customer database for use across the Group to drive cross sales activities.

Leading a small team to drive membership growth, rebuild the web site and redesign marketing collateral, develop the events and conference programme, build a strong bank of affinity partners and raise additional corporate sponsorship funding. Membership increrased by 15% over 9 month period and additional corporate sponsorship funding secured.

Rationalised, restructured and rebuilt Marketing and Product Development areas. Developed new marketing strategy for core BACS business, Instigated major Direct Debit push to businesses and utilities. Developed name and branding for new BACS business subsequently launched as VOCA.

Developed segmentation model, sales campaign and communications collateral for programme to support electronic purchasing across Government Departments.

2 major projects covering development of a distribution strategy for the retail network and agents and building a customer segmentation model, supporting products and communication campaigns for the branch network.

Leading an internal team to visually reposition the Land Registry brand developing new corporate identity and managing implemenation. Providng advice and guidance to internal team on external and internal communications to support the identity launch.

Working with the CEO to develop a 2 year marketing strategy for repositioning the business as a more modern and dynamic organisation. Responsible for a team of over 200 people, Restructured and integrated the Sales, Marketing and Affinity functions, Developed new customer acquisition and retention campaigns turning annual member loss into net new member gains. Redesigned all collateral and built new web site. Developed a new business concept Own Home and assisted with launch.

Reviewed Critical Illness business model, product portfolio and communications. Instigated extensive market research and developed 4 new product concepts, positioning, propositions and marketing communications for launch.

Responsible for all Corporate Strategy, Marketing, Sales and Customer Enquiry Service Centre. Driving through a strategic repositioning of the organisation to prepare it for sale - closing loss making departments, reconfiguring the Customer Enquiry Centre, and selling RAC Insurance Services to GRE. Developing major acquisition and marketing camapigns generating over 300K new members, introducing radical new branding and corporate identity, web site and major sponsorship programmes in FI and Festival of Speed. Award Winning Imperial College MBA Case Study.

Ba, English

Education record