Japna Kaur Email & Phone Number

Bellevue, Wa, Us

iSpot acquired 605 in September 2023, expanding TV measurement market share. The deal strengthens currency and end-to-end offerings for brands, agencies and networks while expanding big TV data footprint and talent roster.In my role as Director of Product & Partner Marketing at iSpot.tv, I lead acquisition-focused marketing and solutions efforts, aligning campaigns, product offerings, and data partnerships into a unified GTM strategy across the business. Spearheading the development and launch of GTM motions, I managed messaging, product materials, sales collateral, and training modules to drive organizational growth and operational efficiency.As a subject matter expert in the measurement & attribution industry, Data as a Service (DaaS) and Software as a Service (SaaS) products, I also provide guidance and insights for cross-functional teams, facilitating knowledge sharing to drive organizational growth. My strategic leadership enhances marketing initiatives and operational efficiency, promoting collaboration across teams to meet and exceed business objectives.

New York , New York , Us

At 605, I lead corporate marketing and collaboration on overall product and strategy objectives to drive business innovation for our measurement and attribution solutions. Most notable is the comprehensive rebranding campaign I lead going into an acquisition, overseeing the development of a new website, sales collateral, and social media presence to elevate market positioning within the tech and advertising sectors. By directing cross-functional teams and industry partnerships —spanning VAB, ARF, a branding agency, PR, social agencies, and marketing consultants—I streamlined go-to-market strategies and drove thought leadership initiatives that positioned the company both as a thought-leader and for growth.Additional contributions include:Scoping and consulting all opportunities brought in by sales to ensure feasibility, delivery and resource allocation.Product development by incorporating client feedback and industry insights, enabling the creation of MVPs and scalable solutions that are aligned with market demands and customer needs. These were complemented with broader cross-team collaboration to develop pricing and packing while leading the development of sales enablement resources such as trainings, proposals, one sheets and providing consultative support.As a subject matter expert in the advertising measurement space with extensive agency experience I lead all RFI and RFP projects to ensure solutions align with client expectations - both near-term and long-term for multiyear contracts.Assisted in sourcing and vet third-party data partnerships and tech providers for new/upcoming project and product needs. This included the development of proof-of-concept testing and facilitating co-marketing opportunities with key industry partnerships.

New York , New York , Us

As a lead Solutions Consultant, I managed key business development initiatives, identifying and pursuing growth opportunities to enhance go-to-market strategies. By scoping SaaS and professional service offerings, I ensured alignment with revenue goals and market demand, driving success across multiple business areas.I led the development of RFI responses, product packaging, proposals, and contracts, securing and expanding B2B partnerships and client engagements. Through cross-functional team leadership, I consulted on the feasibility and delivery of client solutions, optimizing product positioning, and refining pricing strategies. My expertise in business and product areas, combined with an in-depth understanding of the measurement industry, market trends and client needs, has enabled me to provide strategic guidance that drives informed decision-making.

London, England, Gb

As one of the lead Business Intelligence and Audience Strategists on one of Mindshare’s largest US accounts, I co-lead the development of quantifiable measurement strategies for multi-channel campaigns, aligning media and marketing objectives with business goals for seven national brands, with heavy cross-team collaboration for implementation. Channels include paid search, social, digital and video investment across Linear and Streaming.Lead the development of audience-first campaign plans and measurement plans by leveraging both data and market research to design adaptive strategies that reach and connect with high-value consumers, and by leveraging industry-leading measurement partner capabilities - The combination of both ultimately enabled clear and measurable short-to-long term campaign reporting that enabled optimizations to hit KPI goals.Our team improved measurement performance by 10-20% with heavy involvement across media investment teams, measurement vendors, media partners and robust understanding of advanced analytics, story-telling and strong communication skills. Independent Measurement vendors include qualitative survey-based brand health studies, geo-location and sales attribution insights, social-listening tools and social media measurement provided by each partner, Linear TV & Streaming measurement, cross-platform and Market-Mix-Modeling.

London, England, Gb

Global Media Agency

New York, Ny, Us

At Azai, I facilitate the development of client brand positioning and creative strategies through a proprietary approach designed to build strong brand presence in the market. By aligning brand strategies with market insights and consumer behavior, I focus on crafting effective, results-driven marketing solutions that resonate with target audiences and drive long-term growth.I play a key role in expanding business development efforts, contributing to agency growth and client portfolio diversification.

New York, Ny, Us

Designed and tactfully managed multi-channel report dashboards, enabling real-time campaign optimizations and data-driven decision-making. Co-led Market Mix Models, sharing insights during Quarterly Business Reviews to inform leadership on budget allocations directly influencing revenue. Specialized in analytics and performance indicators across various media channels, including digital, social, search, video, and TV (both linear and streaming). Developed audience profiles through data analysis, enhancing media planning strategies and efficiency. Collaborated with measurement partners to refine targeting and maximize campaign reach.Below are a few of my notable contributions:Streamlined analytics processes, improving accuracy and utility of performance reporting.Fostered collaborative relationships with measurement partners, optimizing campaign targeting strategies.Contributed to development of brand accounts analytical capabilities through expert insights and strategic leadership.

Tokyo, Jp

I developed and implemented cohesive data-driven audience strategies for multi-channel campaigns, aligning media and marketing objectives with overarching business goals for multiple global brand accounts. By leveraging proprietary agency-tools, data and market research I created audience-first campaign plans that connected with high-value consumers and delivered measurable KPIs, driving impactful results and enhancing brand visibility across key markets.Some of my key contributions are listed below:Leveraged suite of research tools and proprietary surveys to refine targeting tactics and enhance YoY campaign planning.Facilitated cross-departmental training programs, enhancing team proficiency in audience analysis tools and methodologies.Identified valuable marketplace, consumer, and media insights through comprehensive research and analysis.

Tokyo, Jp

New York, Us