Leveraged my unique skillset of technology and EQ to source deals, conduct in-depth interviews with founders, analyze business operations, and make strategic recommendations. My expertise encompasses a comprehensive understanding of the private equity landscape, where I successfully identified lucrative investment opportunities within the SaaS space and played a pivotal role in the due diligence process. My ability to assess and understand diverse business models was instrumental in guiding my firm's investment decisions, demonstrating a keen eye for value creation and growth potential.*Deal Sourcing: Expertise in identifying and evaluating potential investment opportunities across various sectors.*Founder Interviews: Skilled in conducting insightful interviews, building relationships, and assessing the potential for partnership.*Business Analysis: Proficient in analyzing business operations, sales velocity, and market positioning to inform investment recommendations.*Strategic Recommendations: Demonstrated ability to provide actionable insights and strategies to drive investment decisions and enhance portfolio performance.

SaaS software to assist in the submission of water safety reports water authorities electronically. More than 10,000 tests submitted, successfully proving proof of concept.

Qonnect IQ streamlined patient scheduling and post-appointment engagement for specialty medical practices with at least 30 doctors and $50 million yearly revenue.Using first-predicate logic and machine learning, our technology simplified the complex and ever-changing patient intake protocols physicians required and optimized scheduling for the ideal patient/physician match.We focused on ideal patient/physician match, appointment reminders, automated backfilling of canceled/rescheduled appointments, and immediate patient feedback, Sunset in July 2021

As Director of Digital Strategy, I led the development and execution of comprehensive digital campaigns across multiple social media platforms, targeting the automotive and healthcare sectors to generate high-quality leads. My approach was rooted in a strategic framework that aimed to align digital initiatives with our clients' business goals, ensuring a clear definition of "success" for each campaign.Key Responsibilities:*Digital Campaign Development: Spearheaded the research, creation, and implementation of digital strategies, focusing on delivering high-quality leads within the automotive and healthcare industries.*Client Collaboration: Worked closely with clients to set clear goals and expectations, defining what "success" looked like for their business, ensuring alignment with their broader objectives.*Data Analysis and Reporting: Analyzed campaign data to track performance against goals. Provided clients with comprehensive analytics reports, highlighting key metrics and insights that informed product positioning and messaging decisions.*Optimization and Scaling: Conducted continuous A/B testing across different customer demographics to refine messaging and enhance campaign effectiveness. Leveraged insights to scale successful campaigns, maximizing client ROI.This role demanded a blend of strategic planning, analytical skills, and client engagement, allowing me to deliver tailored digital solutions that drove measurable results for our clients in the automotive and healthcare sectors.