Marketing Manager
CurrentI lead Pollock Clinics’ marketing initiatives. My role involves tracking our lead flow and conversion rates to continually analyze our processes, solve problems and pinpoint areas of improvement. I pursue business growth through inbound marketing channels, search engine optimization, and outbound efforts to reach partners or future clientele. I manage our advertising budget, adjusting our spend according to business outcomes and exploring new channels. I also manage the production of our written copy, strategizing how to position our messaging and content towards our various target audiences. I plan events to provide our company crucial networking opportunities. Finally, I co-manage the members of our call centre who speak with leads once they our funnel.