Varun Babu Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Will play a pivotal, strategic role in generating new business and developing Pollock Clinics' brand and positioning. From producing engaging content to analyzing marketing data, my involvement will be crucial to the success of our company and Pollock Cinics' patient-experience. Specific Job responsibilities include:🧾 Strategy Development: Contributing to the creation and execution of Pollock Clinics' marketing, brand, and positioning strategies.✍️ Lead Copywriting: Develop compelling copy for various platforms including the website, direct mail, email, radio, and blog channels.📊 Support Data Analysis and Resource Management: Aid in the development and upkeep of internal resources, including conversion data analysis and the marketing calendar.🚀 Drive Business Development: Initiating and supporting outreach efforts to generate or strengthen relationships, partnerships, and sponsorships.🗣️ Champion the Brand: Upholding and promoting the company’s brand and values across all activities and deliverables.🧐 Conduct Market Research: Identifying trends, competitor activities, and potential opportunities through thorough market research.🗂️ Support Team Projects: Assisting Pollock Clinics' entrepreneurial team of doctors with various project and communication deliverables as needed.📆 Event Planning & Execution: Supporting the planning and execution of small events, managing deliverables and communications.

Vancouver, British Columbia, Canada

🚀 Garnered over 31,000 subscribers and 3.7 million views by publishing over 190 heavily researched and relevant flight simulation videos🗣️ Led a team of 12 subject matter experts to compile a 16-episode video series: 'Aircraft Dissected' gaining over 200,000 views and 6,000 subscribers during initial growth phase💰 Incorporated SEO and SEM strategies to increase channel revenue by 340%; improved critical metrics like impressions, click-through-rate, watch time, retention and CPM🤝 Signed sponsorship agreements with retail, ecommerce and independent companies to accommodate paid advertising through direct sponsorship, PPC and affiliate sales worth over $10,000📝 Bolstered subscribership by 430% in 2 quarters by A/B testing thumbnails to optimize content, titles and meta tags through needs analysis and market research.📈 Strategically reinvested $3,000 in profits to leverage other media outlets like Instagram, X, Pinterest and Discord and increased external viewership by 9,000 views per month.🎬 Created over 190 videos using Adobe Premiere Pro; used motion graphics templates, cinematic LUTs to color grade videos and enhance content for Instagram and YouTube📸 Edited 600+ images using Adobe Lightroom and Adobe Photoshop for cross-promotions, video thumbnails, community posts and multi-channel content🛫 Accumulated over 50,000 downloads through official forums for publishing a 160-page amateurs' guide on the Boeing 737NG family

Vancouver, British Columbia, Canada

🤝Nominated for Senior Co-op Student of the Year Award for procuring 3 new clients in record time by compiling a 32-page formal marketing report outlining multi-channel marketing strategies to drive website impressions and nurture over 100+ sales ready leads📈Increased website users and session durations by 40% on average while decreasing bounce rate by 10% to achieve optimized behavioral flow and more conversions🚀Launched 6 targeted marketing campaigns across 8 months to improve organic reach by 60% enhancing brand awareness across intended target segments 📝Collected and analyzed over 30 new variables from LinkedIn, Meta Business Suite Insights and Google Analytics to grow organic following by over 140% in 2 months🖼️Designed graphics and copy for 70 thematic social media posts on LinkedIn, Instagram and Facebook and increased overall social media engagement by 68%📧Designed custom Mailchimp templates to engage in email marketing and send weekly newsletters to 1000+ readers to retarget sales ready leads🍥Made key recommendations to improve landing page design including client testimonials, clear CTA and value proposition and appealing visual elements

Vancouver, British Columbia, Canada

📊 Analyzed and sorted through 8,500 ship traffic data points to identify 7+ global shipping companies for client retargeting using Microsoft Excel and Microsoft Power BI🗓️ Used Hootsuite to create a detailed content calendar for social media marketing with over 30 different posts scheduled across 3 platforms over 2 months🎯 Achieved guest satisfaction score of 8.5/10 for organizing a yacht cruise event for 120+ top maritime clients worth over $2 million in revenue while adhering to all legal, SHEQ and budgetary regulations💰 Reduced event expenses by ~10% by successfully negotiating terms with vendors and suppliers for the location, catering, decoration and gifts for guests🛃 Manually inputted over 300+ client names, companies and details into proprietary CRM software and created database to assist with client relations and lead nurturing✍️ Provided over 60 technical and creative instructions to an independent contractor over 2 months to lead the production of a video collage with official company assets👬 Worked cross functionally with the tech team to design custom web crawling API to provide real time reports on ship names, port locations, traffic frequency etc.

Singapore

📊 Conducted market research on over 10 similar attractions and their social media to identify 3 key target demographics and created custom differentiated branding 🎥 Scripted, shot and published over 8 targeted instructional videos to promote the attraction through social media channels such as Facebook and Instagram💪 Led a team of 5 local polytechnic interns to compile internal deliverables like customer experience flows, 7+ briefing scripts and fresh flight situation ideas🤝 Worked closely with immediate supervisor and CEO on over 15 content guidelines to establish brand strategy and creative direction for future campaign launches

Singapore

📈 Bolstered Instagram followers from ~300 to 40,000 in under 2 years by implementing a new content strategy based on region-specific demand🖼️ Drove over 50 local artwork conversions through Instagram and Facebook in the first 6 months by analyzing Meta analytics to create a report on target demographics, viewer geographies and engagement🎭 Diversified product portfolio by 45% during growth phase by gathering consumer insights through surveys and focus groups and increased top-of-funnel success🧾 Enhanced sales and artworks internationally by 38% (highest since 2020) by retargeting customer segments in North American, European and South Asian markets✉️ Invited to 10+ international art exhibitions through social media promotion; designed a new logo, technical write-ups and website prototypes to maintain brand consistency

Vancouver, British Columbia, Canada

🗣️ Worked alongside a team of marketing representatives to help promote Wize E-Learning services to individuals globally as well as to students on campus at the University of British Columbia.✍️ Engaged in affiliate marketing as well as expanded reach on social media to acquire new potential consumers through 1-to-1 sales promotions and persuade customers to purchase Wize E-Learning subscriptions.

Singapore

- Wrote, planned and presented 2 distinct TEDx Talks in the span of 7 months at the Canadian International School in Singapore - First TEDx Talk was titled: "Will we be Living in Space in the Future?", covering the harsh realities of space travel and attempting to inspire the current generation to reignite a spark for space exploration.- Second TEDx Talk was titled: "The Future of Education" and covers a historical timeline of the evolution of education, concluding with 7 steps to help improve the current state of education. - Gained supplementary experience in event management, idea generation and audience engagement

Bachelor Of Commerce - Bcom, Marketing, Year 4

Activities and Societies: Brand Management Mentorship Program [BMMP] Mentee; 2022- 4th year student specializing in Marketing.

Bachelor Of Commerce - Bcom, Marketing

40/45

Activities and Societies: Student Council Grade Representative, Lead Role in Broadway Adaptation of Shrek: The Musical, Founder of Nepal.