Acting as the primary content distribution and publishing lead for the Diablo Digital Marketing and Content Operations team.Executing the daily distribution of posts on Diablo social and video channels (Twitter, Facebook, Instagram, Threads, TikTok, YouTube, Twitch and others as needed). • Proactively verifying that the key components required for each post are ready: • Graphical assets, video assets, copy, asset titles, links, subtitles and metadata as required • Post time and platform targets (as they evolve and shift)Developing and implementing internal content operations strategies.Contributing to and leading cross-team calendar alignment meetings and discussion.

• Developed social media creative asset briefs and managed the asset creation process, working directly with skilled artists and graphic designers• Created and implemented numerous successful marketing campaigns and user-generated content initiatives across multiple gaming titles• Gathered and analyzed user feedback from social media channels, acting as the internal voice of the playerbase• Compassionately communicated with users directly through Twitter, YouTube, TikTok, Steam, Reddit, Twitch, Instagram and Facebook, as well as replying to reviews and support tickets• Created and maintained a department-wide social media calendar containing events, content uploads, announcements, giveaways and interactive posts to engage brand audience across 4 titles

• Created social media assets for Twitter, Instagram, Facebook, YouTube, Twitch and LinkedIn branding• Used social suites and analytic tools to track engagement and growth across multiple platforms• Provided appropriate brand activation for Lazarus partners on social media, and worked with the Lazarus Content Creation roster to ensure sponsorship deliverables were consistently met• Compiled statistics and created infographics related to player and team performance• Produced research and analysis leading to the recruitment, and facilitated the signing of 35+ content creators to the Lazarus roster including the signing of WoW guild Imperative• Co-ordinated the launch and operation of the “WoW Race to World First” Broadcast• Developed sponsorship decks detailing brand and viewership metrics for potential investors/partners

• Created player and streamer social media assets for Twitter, Instagram, Facebook and Twitch branding• Created original content and interacted with followers on 25,000+ follower verified platforms• Provided sponsorship and brand activation for company partners via social media• Compiled statistics and created infographics related to player and team performance• Conducted research and analysis leading to the recruitment and signing of 25+ content creators to the Lazarus stream team

One of two Student Research Coordinators selected to conduct the first esports research study in Canada.• Used recruitment tools to attract research candidates • Conducted both primary and secondary research• Conducted ethical research that meets the requirements outlined through TCPS 2 Core training• Scrutinized large amounts of data to find correlations• Prepared an unbiased, comprehensive research report with all findings

• Create and maintain numerous databases related to Health and Safety and inventory• Complete inventory counts within the warehouse• Data entry• Maintain a filing system both hard copy and electronic• Miscellaneous administrative duties as assigned

• Tracking Health and Safety training for all Robarts personnel by entering training data into the master tracking database and following up with overdue certificates• Create and maintain numerous Health and Safety related databases• Communicating with all employees and students to ensure they are properly trained for lab work• Event coordinating for conferences, symposiums and orientations• Develop and maintain Scientist CV’s• Co-ordinate and schedule all laboratory and facility safety inspections• Update the Robarts Health and Safety webpage• Maintain a filing system both hard copy and electronic