Talent Brand Specialist
Current• Optimized paid media campaigns across programmatic, SEM, and social channels. Led targeted banner ads, media blasts, and geo-targeting, driving engagement and ROI.• Oversaw an annual recruitment marketing budget, strategically allocating resources to maximize campaign effectiveness and support hiring objectives.• Coordinated and managed hiring events, overseeing all aspects including promotion, logistics, and execution to drive candidate engagement and recruitment success.• Manage multiple vendors, developing and executing tailored strategies to enhance the talent brand and maximize vendor impact.