Jared Edelstein Email & Phone Number

Miami, Florida, United States

Provide HEAT Creative department—essentially an in-house agency servicing team and arena clients—with copy, creative direction and strategy recommendations for all requested marketing initiatives and assets.Work with Creative Director to establish narrative themes and conceptual framework for major season-long marketing campaigns: new uniform, team anniversary, Playoffs, etc.Collaborate with HEAT Content Studio producers, videographers and editors to create scripts for broadcast, in-game and social media videos.Coordinate with the NBA and Nike to develop and manage HEAT on-court identity + outfitting. Includes: City Edition uniform, court and “Game Theater” apparel development, jersey patch sponsorship and uniform scripting.

Miami/Fort Lauderdale Area

Lead writer for the Miami HEAT Creative team.Craft copy and provide creative direction for HEAT and Arena marketing initiatives. Includes: advertising campaigns, team/department branding, video scripts, digital marketing and arena signage.Key contributions: - Created the HEAT's first-ever set of brand guidelines, which details the organization's brand pillars, along with both written and visual standards.- Re-branded the HEAT Premium Services Department as HEAT Elite: a concierge-community hybrid featuring reimagined client benefits, events, and exclusive member-only apparel.- Assisted with the creative direction and conceptual framework for the team’s City Edition Uniform campaign in 2019 (ViceWave), 2020 (ViceVersa), and 2021 (Miami Mashup).

Miami, Florida, United States

Lead and manage marketing efforts on web, LinkedIn and other digital mediums for the Miami HEAT's in-house data analytics company.

Miami/Fort Lauderdale Area

Accounts: Spirit Airlines, Tire America, Nova Southeastern University, Advance America, Lumber Liquidators, Tire Kingdom

Miami/Fort Lauderdale Area

Copywriter for both traditional and digital mediums - TV, radio, social, digital, out-of-home.Accounts: Lids, GhostBed, Homestead-Miami Speedway, Modell's Sporting Goods, Jamba Juice, The Fresh Market, Miami Subs Grill, Smokey Bones Bar & Fire Grill, Broward Health, Boston Market, AutoNation, ADT Security, Party City, Encore Resort, The Washé App

Miami/Fort Lauderdale Area

Administered social media accounts and developed social media content (copy + graphics) for clients across a variety of platforms.Performed basic public relations tasks including media list building and article coverage clipping.Accounts: Rock Bottom Brewery, Burger 21, The Melting Pot, Massage Envy, Tin Drum Asiacafe.

Fort Lauderdale, Florida

Helped create traditional and digital content for clients like Michaels, Jamba Juice, and Giraffas Brazilian Grill.Worked in several agency departments including creative, media, digital, and account services. Created and presented a 360° speculative advertising campaign for Outback Steakhouse to Darden brand executives.

Tallahassee, Florida Area

Developed creative strategy and executions for a Pizza Hut spec campaign as part of the 2015 National Student Advertising Competition (NSAC).Acted as lead writer for the campaign plans book, for which our team received the highest score among all entrants.Placed 2nd overall at district competition in Orlando, Florida.

Bachelor Of Arts (B.A.), Advertising

Minor, Psychology