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I am a results-focused and data-driven senior marketing and product leader with a strong track record of leading strategies to achieve significant customer, revenue, profit and brand growth. I’ve achieved these results by successfully leading teams to define, develop and execute marketing strategies and marketing plans that enable brand growth, drive effective positioning and increase awareness and adoption of products and services. I synthesise market, customer, product and competitive insights into compelling propositions and identify the right media and sponsorship properties to activate brands at scale.I work closely with stakeholders to develop and execute go-to-market strategies to deliver commercial outcomes and proactively respond to changing and emerging consumer demands to take advantage of market growth opportunities.I am a strong customer advocate with deep brand and product marketing experience and a natural influencer who can rally teams of all kinds and peers across the organisation.I nurture, inspire, and motivate my teams to lead them on the journey to impressive results.
Aussie Broadband
View- Website:
- aussiebroadband.com.au
- Employees:
- 944
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Head Of B2B MarketingAussie BroadbandMelbourne, Vic, Au
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Senior Manager For B2B MarketingAussie Broadband Jan 2023 - PresentMorwell, Vic, AuI lead Aussie Broadband’s B2B marketing teams including Small & Medium Business, Enterprise & Government, Wholesale and Events and together, we're responsible for developing and executing marketing strategies that drive growth.
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Senior Marketing And Strategy Manager For Credit CardsAnz Aug 2020 - Jan 2023Melbourne, Victoria, AuI lead the strategy and execution of customer engagement initiatives delivering significant customer value and revenue.I also lead the marketing of ANZ’s Rewards credit cards to deliver new customer and revenue growth. -
Senior Marketing Manager For Consumer LendingLatitude Financial Services Jan 2018 - Aug 2020Melbourne, Victoria, AuI lead the marketing of Latitude’s new car loan business to deliver significant growth and create an exciting new asset-backed lending business to diversify Latitude’s consumer loans portfolio.Over my time in the role, Latitude's Car Loan business tripled in size. -
Digital Marketing Manager For Australia And New ZealandMiele Anz Jul 2015 - Dec 2017Hawthorn East, Victoria, AuI lead the development and growth of Miele Australia and New Zealand’s online businesses to create the fastest-growing and most digitally innovative businesses within Miele.In my time in the role, Miele's Australian and New Zealand online business grew over 6X. -
Director Of Marketing (Crowdfunding Campaign)Winston Watches Jan 2015 - Jul 2015As a side project to my full-time job, I developed a new watch brand called Winston Watches. I launched the brand via a one-month crowdfunding campaign and achieved over 300% of the sales target.The campaign was hosted on the crowdfunding website Kickstarter and its aim was to generate pre-purchase sales of the watches.See the campaign here: https://goo.gl/u0DqYh
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Digital Marketing Campaign ManagerConsumer Affairs Victoria Oct 2012 - Jul 2015I lead the marketing launch and growth of Consumer Affairs Victoria’s Rent Right mobile app achieving marketing performance targets by successfully using a strategic mix of online advertising and content marketing.
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Assistant Marketing Manager (Digital)Colorific Dec 2010 - Oct 2012Balaclava, Victoria, Au -
Marketing AssistantL'Oréal Jan 2010 - Dec 2010Paris, Fr
Jared Lock Skills
Jared Lock Education Details
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Monash UniversityPolitical Science And Government -
Rmit UniversityMarketing
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University Of MiamiCommunication And Public Relations
Frequently Asked Questions about Jared Lock
What company does Jared Lock work for?
Jared Lock works for Aussie Broadband
What is Jared Lock's role at the current company?
Jared Lock's current role is Head of B2B Marketing.
What is Jared Lock's email address?
Jared Lock's email address is ja****@****anz.com
What is Jared Lock's direct phone number?
Jared Lock's direct phone number is +6113004*****
What schools did Jared Lock attend?
Jared Lock attended Monash University, Rmit University, University Of Miami.
What skills is Jared Lock known for?
Jared Lock has skills like Marketing Strategy, Marketing Communications, Customer Insight, Business Strategy, Brand Management, Strategic Planning, Marketing Management, Product Marketing, Digital Marketing, Direct Marketing, Social Media Marketing, Strategic Communications.
Who are Jared Lock's colleagues?
Jared Lock's colleagues are Julian Smith, Kumanan Selvanesan, Rod White, Billy Gibson, Brooke Cottle, Rachael Fitchett, Jacob Backman.
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