Community Relations Coordinator Senior
Commonwealth Credit Union
Frankfort, Ky
• Made financial education and services accessible and engaging to better the lives of communities, businesses, and schools• Co-led a charitable initiative targeting 10,000 first responders during the pandemic resulting in company accolades, including Business of the Year in Scott County• Developed marketing initiatives, strategic plans, and sales presentations based on business objectives, brand strategy, competition, and industry trends• Researched and identified opportunities for account growth, account penetration, and market expansion• Collaborated with sales and marketing departments to develop product messaging and reports on market trends and competitive analysis• Identified issues, providing solutions, and improved operations for better efficiency and customer satisfaction• Built and maintained strong relationships with decision-makers, business partners, and key team members to establish and achieve Business Development and Credit Union goals• Planned and executed community activities, attended networking events and assisted in business partner activities• Obtained financial education certification from the Financial Education Department and helped with financial education presentations when needed• Assumed additional responsibilities for continued growth and professional development