Jared Spears Email & Phone Number

Greater New York City Area

Purpose-driven brand storytelling• Making impact through brand purpose with a new generation of startup and scale-up brands, including The Phluid Project, Threaded Home, Holberton School, Liberation Yoga, and others.• Working collaboratively with founders to create foundations for compelling expression through brand voice, messaging, positioning, naming and website work.• Shaping a strategic discipline and fostering an empowering culture in a growing startup.

Greater New York City Area

Creating and positioning a new generation of purpose-led brands.

Greater New York City Area

Creating and managing brand value through brand voice, messaging, positioning, naming and content strategy.• Solving brand identity and communications challenges to ultimately enhance brand clarity, relevance and differentiation.• Synthesizing qualitative and quantitative audience data and category trends into clear, actionable insight. • Manage naming and content projects across client lifecycle

Greater New York City Area

Redefining an iconic American luxury brand as one of the first team members of a new agency.• Responsible for strategic planning and insight of all digital publishing.• Developed integrated campaign plans, messaging, creative briefs, brand/product positioning, and measurement frameworks as a member of the cross-channel strategy team.• Generated actionable insights from qualitative and quantitative audience data sources, including social listening analyses, attitudinal surveys, content engagement, and client sales.• Responsible for publishing reporting, analysis, and optimization, helping to oversee and train an analyst to identify and interpret important data trends.• Integral to success for Lincoln in social media, recognized as "best in class"​ by J.D.’s Power's 2014 Social Media Benchmarking Study: Automotive, the highest among luxury competitors.Key projects included: •Always-on branded content publishing•Lincoln 2014 Grammys campaign, including a Webby-nominated interactive video•Vehicle launch campaigns and brand partnerships•Social listening analyses

Greater New York City Area

• Took on added responsibility, recognized for problem-solving and ability to succeed under pressure.• Contributed to a digital reorientation of Lincoln marketing to meet contemporary expectations, including an always-on, iterative approach to brand publishing.• Began transition into strategic planning , taking on responsibility for content strategy and reporting.• Instituted new processes and tools, including formally integrating social into cross-channel planning.Key projects included:•'Digital' first initiative and always-on brand publishing strategy•New product reveals•Branded social content

Greater New York City Area

• One of the first team members on the Lincoln account, launching the "Introducing the Lincoln Motor Company."​ rebrand campaign and Cannes gold-winning "Hello, Again" branded entertainment initiative.• Executed projects from discovery to analysis and optimization, handling client reviews and reporting.• Managed digital projects with minimal oversight, including development of a brand blog, Lincoln Now, as well as multi-media content telling stories of brand character.Key projects included:•Online creative refresh across total web presence•Redesign of now.lincoln.com•Brand digital and social strategy development•Branded social content•Integrated product launch in digital, including mobile/emerging media

Greater New York City Area

Project coordination on the successful of pitch GM's global media accountResponsibilities included market intelligence, logistics and presentation designGained insight into the strategic planning process for a global media account

Greater Los Angeles Area

Managed weekly talent mailings, coordinating with talent representation to meet deadlinesGenerated publicity ideas for film and TV titles and researched historical benchmarksResponsible for proofreading and editing of press materials

London, United Kingdom

Supported PR campaigns for performing artists by researching and pitching mediaProvided administration (press monitoring, copy editing, reception, and travel arrangement)Learned search engine optimization (SEO) and social media marketing tactics

Wrote original pieces for the Arts & Entertainment sectionwhile developming networking skills required in the media industry

Master Of Arts - Ma, Cultural Studies/Critical Theory And Analysis

B.A, Media & Professional Communications

Concentration in Corporate & Community Relations (professional writing, marketing, public relations and social sciences) Gained.