P&L ownership of the motorcycle products business in US & Canada. Responsible for the development and execution of sales and marketing strategies to increase profitability and customer satisfaction. Collaborate with cross-functional teams to execute sales plan, ensure efficient marketing spend, and ultimately achieve organizational financial commitments.

Responsible for strategic planning, development and implementation of end-user marketing programs and projects for 3 key channels: National Accounts (large corporate fleets), National Fleets (small to medium size fleets), and OEM’s(tractor and trailer manufacturers). Develop and guide business strategies to enable BCS Marketing to create unique customer-focused program and product offerings. Lead and participate in high performing cross-functional and cross-business unit teams.• Collaborate with Sales to develop and implement new and innovative Fleet Promotions such as Target Fleet Acquisition Program, seasonal National Fleet promotions, and retail mail-in pre-paid card promotions. • Lead contract negotiations with National Account customers.• Owner of Pricing Strategy and Transition on the Product Launch Core Team. • Notable Projects and Innovations:o Fleet Credit Card Payment Solution - Expanded the National Fleet Program to customers who want to pay via credit card. Mitigated company risk by allowing the customers to self-manage credit cards in tokenized format and automated the card maintenance function that was previously performed by internal Credit Department.o BridgestoneSolutionCenter.com – Conceptual owner and project team Business Sponsor for internally and externally integrated workflow website. Enhanced agility of the sales team by improving efficiency, consistency, predictability, and visibility to common sales tasks. More time in the field and less time in front of the computer for our sales team. Flexibility designed into the platform with the ultimate vision of expanding to other businesses in the enterprise. o Developed and implemented process to communicate to National Fleets via email and direct mail.

Manage and implement national sales and marketing initiatives. Lead a sales team of 10 that covers eight Midwestern states. Responsibilities include meeting unit sales objectives by leveraging sales budgets, marketing budgets, and marketing assets. Also responsible for managing market conflicts among different channels.

Manage and implement sales and marketing initiatives and develop sales plans for independent retailers and wholesalers. Lead sales team of 9 and cover the northeast quadrant of the United States (18 states).

Responsible for managing and implementing national sales and marketing initiatives. Support 25 member sales team that covers the northern half of the United States. Responsibilities focus on meeting unit sales objectives by leveraging sales budgets, marketing budgets, and leveraging marketing assets. Act as communication liaison between the field sales team and internal functions such as sales, marketing, technical services, manufacturing, and customer support. Manage market conflicts among channels.

Responsible for driving sales of passenger and light truck tires to independent dealers. Develop and implement sales strategies that increase market share and profitability. Act as a business partner resolving customer issues that result in a win/win scenario.

The NTP is a six-month training program for recent college graduates designed to familiarize the new Bridgestone Americas teammate with the company including the LLCs and a number of key locations. NTP teammates travel to various plants and offices throughout the Americas to gain knowledge of the company and its operations.